Tag Archives: iconic butterfly

The People’s Choice: Americans Would Pay to Help Monarch Butterflies

Americans place high value on butterfly royalty. A recent study suggests they are willing to support monarch butterfly conservation at high levels, up to about 6 ½ billion dollars if extrapolated to all U.S. households.

If even a small percentage of the population acted upon this reported willingness, the cumulative effort would likely translate into a large, untapped potential for conservation of the iconic butterfly. (more…)

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How Butterfly Wings Can Inspire New High-Tech Surfaces

COLUMBUS, Ohio – A South American butterfly flapped its wings, and caused a flurry of nanotechnology research to happen in Ohio.

Researchers here have taken a new look at butterfly wings and rice leaves, and learned things about their microscopic texture that could improve a variety of products.

For example, the researchers were able to clean up to 85 percent of dust off a coated plastic surface that mimicked the texture of a butterfly wing, compared to only 70 percent off a flat surface. (more…)

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