The People’s Choice: Americans Would Pay to Help Monarch Butterflies
Americans place high value on butterfly royalty. A recent study suggests they are willing to support monarch butterfly conservation at high levels, up to about 6 ½ billion dollars if extrapolated to all U.S. households.
If even a small percentage of the population acted upon this reported willingness, the cumulative effort would likely translate into a large, untapped potential for conservation of the iconic butterfly. (more…)