Tag Archives: females

In Australia, Men Watch Twice the Amount of Online Video as Women

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*Australians Watched Nearly 3 Hours of Online Video per Viewer at YouTube.com in October*

Sydney, Australia, December 6 , 2010 – comScore, Inc., a leader in measuring the digital world, today released its October 2010 rankings of the top video properties in Australia based on data from its comScore Video Metrix service. The report found that nearly 80 percent of Australia’s Internet population viewed video online in October, with an average viewer watching nearly 8 hours of video during the month. The report also revealed that male online video viewers in Australia spend nearly double the amount of time viewing video compared to women. (more…)

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Smartphone Subscribers Now Comprise Majority of Mobile Browser and Application Users in U.S.

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*Males Lead the Charge on Smartphones but Females Gaining Ground*

RESTON, VA, October 1, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on mobile application and browser usage among Smartphone subscribers based on data from its comScore MobiLens service. The study found that the number of Smartphone users accessing mobile content through browsers and applications now surpasses that of Non-smartphone users. (more…)

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