Tag Archives: ecosystem

comScore Releases Study “Natural Born Clickers in Russia” Showing that Only 10 Percent of Russian Online Population Clicks on Display Ads in a Month

*Online Behaviour of Clickers Does Not Reflect Desired Audience for Most Advertisers*

Moscow, Russia, April 14, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the release of a report entitled “ Natural Born Clickers in Russia – Understanding How Display Advertising Works,” which indicates that a very small group of Internet users who are not representative of the total Russian online population is accountable for the vast majority of display ad click-through behaviour. The report includes findings from several studies of the view-through effectiveness of online display advertising and highlights key implications for stakeholders in the Russian digital media ecosystem. (more…)

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2,000 Year-old Deep-sea Black Corals call Gulf of Mexico Home

SANTA CRUZ, Calif. — For the first time, scientists have been able to validate the age of deep-sea black corals in the Gulf of Mexico.  They found the Gulf is home to 2,000 year-old deep-sea black corals, many of which are only a few feet tall. 

These slow-growing, long-living animals thrive in very deep waters—300 meters (984 feet) and deeper—yet scientists say they are sensitive to what is happening in the surface ocean as well as on the sea floor.  (more…)

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Whales Help Researchers Take Winter Temperature of Greenland’s Coastal Waters

WASHINGTON — Scientists using sensors attached to a type of Arctic whale known for its unicorn-horn-like tooth have detected continued warming of the southern Baffin Bay off West Greenland. The temperatures of the waters have continued to rise since wintertime ocean temperatures were last effectively measured there in the early 2000s, the researchers reported October 23 in the Journal of Geophysical Research – Oceans, a publication of the American Geological Union (AGU).

Temperatures in the study were collected by narwhals, a medium-sized whale species, during missions in 2006 and 2007. The animals were tagged with sensors that recorded ocean depths and temperatures during feeding dives from the surface pack ice to the seafloor, as deep as 1,773 meters, or more than a mile. (more…)

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Cloud-Based Computing System Helps Scientists Study the Breathing of the Biosphere

*Researchers at University of California, Berkeley, work with Microsoft Research to analyze vast amounts of data without supercomputers.*

BERKELEY, Calif. — Studying the environment would be simple if it weren’t for one thing: Even an isolated ecosystem is unbelievably complicated. Factors to study include water systems, plant life cycles, carbon dioxide fluctuations, resource use by humans, and far more — and each can be studied at the scale of a plant or of the planet, and measured in an instant or over decades. (more…)

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Potomac River: Ten-fold Increase in Native Submerged Vegetation Reflects Improved Water Quality

The Potomac River in Washington, D.C. is showing multiple benefits from restoration efforts, newly published research suggests. Reduced nutrients and improved water clarity have increased the abundance and diversity of submerged aquatic vegetation (SAV) in the Potomac, according to direct measurements taken during the 18-year field study.

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Ocean’s Color Affects Hurricane Paths

WASHINGTON — A change in the color of ocean waters could have a drastic effect on the prevalence of hurricanes, new research indicates. In a simulation of such a change in one region of the North Pacific, the study finds that hurricane formation decreases by 70 percent. That would be a big drop for a region that accounts for more than half the world’s reported hurricane-force winds.

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‘Arctic Climate May be More Sensitive to Warming than Thought’

A new study shows the Arctic climate system may be more sensitive to greenhouse warming than previously thought, and that current levels of Earth’s atmospheric carbon dioxide may be high enough to bring about significant, irreversible shifts in Arctic ecosystems.

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