Tag Archives: demographic composition

Brand Advertisers Go Digital in Brazil as Online Display Ad Market Soars to 190 Billion Impressions in Q1 2012

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17 National Brand Advertisers Delivered More than 1 Billion Impressions in the Quarter

comScore Presents Complimentary Webinar on the State of Online Advertising in Brazil

São Paulo, May 15, 2012 – comScore, Inc., a leader in measuring the digital world, today released the latest insights on the display advertising market in Brazil from its comScore Ad Metrix service, which showed that 190.5 billion display ads were delivered to Brazil’s Internet population during the first quarter of 2012. Dafiti.com.br and Netshoes.com.br ranked as the top display advertisers in March 2012 with each delivering upwards of 2 billion impressions. (more…)

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In Malaysia, Yahoo! News Tops List as Most-Visited News Site, The Star Leads Among Local Brands

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*News Consumers Skew Heavily Towards Males Age 45 and Older* 

Kuala Lumpur, Malaysia, August 27, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its July 2010 ranking of the top News/Information sites in Malaysia from its comScore Media Metrix service. The report found that more than half of Malaysians online visited a News/Information site in July 2010, reaching more than 5.5 million visitors. Yahoo! News led the category with the most unique visitors, with TheStar.com.my securing the position of most-visited local news brand. (more…)

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