Category Archives: Technology

comScore Releases Report, “Next-Generation Strategies for Advertising to Millennials”

By Guest PostJanuary 24, 2012Technologyarf webinar, bert miklosi, Comscore, digital, internet, millennial generation, Technology, tv, types of advertising, validated drivers

*Study Looks at Unique Characteristics of America’s Younger Consumers and Their Responses to Advertising across Platforms*

RESTON, VA, January 24, 2012 – comScore, Inc., a leader in measuring the digital world, today released the report Next-Generation Strategies for Advertising to Millennials, highlighting the results from a recent comScore study that identifies the unique characteristics of the Millennial generation, commonly defined as persons born between 1981 and 2000. The study examined Millennials’ responses to different types of advertising, including TV and digital, compared to older generations, and how marketers can most effectively target this large and important segment. To download a complimentary copy of the report, please visit: https://www.comscore.com/Millennials. The study results will also be presented via a live webinar through the Advertising Research Foundation on January 31st. (more…)

Yahoo! to Offer Exclusive Coverage of 2012 Sundance Film Festival, Including Select Short Films Streaming Free Online

By Guest PostJanuary 19, 2012Technologyfilm festival, film industry, gay, jim and dave, korean american, kristen aldridge, main street, media network, mickie rosen, official awards ceremony, ogden, park city, salt lake city, sundance, sundance film festival, utah, Yahoo, yahoo movies, yahoo screen

First-Ever Online “Audience Award” Enables Fans to Vote for Best Short Film on Yahoo! Screen

Yahoo! Movies & omg! NOW Feature Behind-The-Scenes Content Straight from Park City

SUNNYVALE, Calif. — Yahoo!, the premier digital media company, is opening the doors to the 2012 Sundance Film Festival, giving independent film fans access to one of the year’s most highly anticipated industry events. The general public will have access to 9 short films from this year’s Festival by visiting sundance.yahoo.com, powered by Yahoo! Screen, Yahoo’s video destination and home to the most comprehensive collection of premium video content. Additionally, for the first time ever, they will have the opportunity to vote for their favorite of those nine short films. Fans will also get behind-the-scenes access to film and entertainment news, celebrities in attendance and the biggest stories of the festival through Yahoo! Movies (https://movies.yahoo.com/blogs/sundance), one of the top destinations online for movie fans with more than 26 million users per month, and omg! (https://omg.yahoo.com), the #1 most-visited celebrity news site on the Internet. (more…)

Nearly 50 Percent of Internet Users in Europe Visit Newspaper Sites

By Guest PostJanuary 19, 2012Technologybild, Comscore, daily mail, Europe, european markets, europeans, Facebook, german newspaper, Google, groupon, guardian, hürriyet, internet usage, kingfisher, linkedIn, milliyet, network, newspaper sites, russian internet audience, turkish newspaper, vkontakte

*comScore Releases Overview of European Internet Usage for November 2011*

LONDON, UK, 19 January 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing that 379.4 million Europeans went online in November 2011 for an average of 27.8 hours per person. This release highlights Internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also showed that 47.8 percent of Europeans visit Newspaper sites, with a notable percentage of visits to the top 5 Newspaper sites preceded by a visit to Facebook.

Nearly 1 in 2 Europeans Visit Newspaper Sites
In November 2011, 181.5 million unique people in Europe visited Newspaper sites, an increase of 9 percent from the previous year. The Daily Mail continued to attract the largest audience at 20.1 million unique visitors, followed by the Guardian at 15.7 million unique visitors. Turkish newspapers Hürriyet and Milliyet and German newspaper Bild rounded out the top five Newspaper properties, with each attracting approximately 10 million unique visitors. (more…)

Microsoft Brings the Cloud Down to Earth for Enterprises

By Guest PostJanuary 17, 2012Technologyenvironmental footprint, it speed, lufthansa systems, microsoft corp., microsoft server, mike royle, msft, nasdaq, peter daniels, private cloud services, private cloud solution, satya nadella, standard and datacenter, system center 2012, t rowe price, tools business, Twitter, unilever

*System Center 2012 is a true “private cloud builder.”*

REDMOND, Wash. — Jan. 17, 2012 — In an online broadcast today from Microsoft Corp. headquarters, Satya Nadella, president of Microsoft Server and Tools Business, laid out how Microsoft’s private cloud solution will help businesses move faster, save money and better compete in 2012. He highlighted how companies, such as webcast participants Lufthansa Systems, T. Rowe Price and Unilever, can use Microsoft System Center 2012 to build and operate private clouds for the delivery of business applications across both private and public cloud platforms. System Center 2012 is available today in a Release Candidate as a single, integrated private cloud management solution for the first time.

“IT leaders tell me that private cloud computing promises to help them focus on innovation over maintenance, to streamline costs and to respond to the need for IT speed,” Nadella said. “We are delivering on that promise today. With System Center 2012, customers can move beyond the industry hype and speculation, and progress into the here and now of private cloud.” (more…)

Facebook Blasts into Top Position in Brazilian Social Networking Market Following Year of Tremendous Growth

By Guest PostJanuary 17, 20121 commentTechnologyalex banks, brazil, brazilian market, China, Comscore, distrito federal, Facebook, google plus, Japan, orkut, poland, rio de janeiro, russia, social media, social networking market, social networking population, south korea, tumblr, Twitter, Vietnam, vostu, windows live profile

*Facebook Audience Triples in the Past Year while Engagement Grows Nearly Sevenfold*

São Paulo, Brazil, January 17, 2012 – comScore, Inc., a leader in measuring the digital world, today released data showing that Facebook assumed the top position in the Brazilian social networking market following a year of exceptional growth. In December 2011, Facebook.com attracted 36.1 million visitors – representing an increase of 192 percent in the past twelve months – to surpass Orkut as the leading social networking destination in the market.

“Facebook’s rapid ascent in the Brazilian market has certainly been one of the most interesting stories to develop during the course of 2011,” said Alex Banks, comScore managing director for Brazil. “Brazil has always been a particularly social market and currently owns the fifth largest social networking population in the world. But despite the cultural affinity for social media, Facebook adoption had traditionally lagged in the market. That has all changed in the past year, during which the site has tripled in audience size as engagement has grown sevenfold to assume the leadership position in the market.” (more…)

Yahoo! Announces Resignation of Jerry Yang

By Guest PostJanuary 17, 2012Technologyalibaba group, board of directors, chief executive officer, david filo, employees, future is bright, innovative products, Jerry Yang, legacy of innovation, pioneer, roy bostock, scott thompson, shareholders, stakeholders, visionary, Yahoo, yahoo japan corporation

SUNNYVALE, Calif. — Yahoo! Inc., the premier digital media company, today announced that Jerry Yang has resigned from its Board of Directors and all other positions with the company, effective today. In addition, Yang resigned from the Boards of Yahoo Japan Corporation and Alibaba Group Holding Limited, effective today.

In a letter to the Yahoo! Board Chairman Roy Bostock, Yang wrote:

“My time at Yahoo!, from its founding to the present, has encompassed some of the most exciting and rewarding experiences of my life. However, the time has come for me to pursue other interests outside of Yahoo! As I leave the company I co-founded nearly 17 years ago, I am enthusiastic about the appointment of Scott Thompson as Chief Executive Officer and his ability, along with the entire Yahoo! leadership team, to guide Yahoo! into an exciting and successful future.” (more…)

The Naked Truth: Exclusive Survey from FITNESS Magazine & Yahoo! Shine Reveals How Men & Women Really Feel about Their Bodies

By Guest PostJanuary 17, 2012Culture, Technologyabout being naked, adults, body confidence, butts, exclusive survey, fat, fitness magazine, losing weight, miniskirt, naked, new year, photo, resolution, sexted, thighs, without clothes, women, yahoo shine

*57% of Women Polled Think They Look Fat Naked;

Thighs ranked as #1 Most Hated Body Part; Cleavage ranked as #1 Body Part To Flaunt Among Women

However, 63% of adults admit to walking around their home naked*

SUNNYVALE, Calif. & NEW YORK — It’s no wonder losing weight continues to dominate New Year’s resolutions—a new survey from FITNESS Magazine and Yahoo! Shine reveals that 57% of women polled think they look fat naked and 81% of adults have a body part they hate. The exclusive survey asked 1,500 women and men to bare it all about how they feel about being naked.

The survey revealed a lack of body confidence with women more likely than men to have issues with many parts of their body, primarily their thighs (21%), while men dislike their butts the most (11%). (more…)

Some Dating Websites Do Not Remove GPS Data From Photos, CU-Boulder Students Find

By Guest PostJanuary 17, 2012Culture, Technologyage of facebook, canadian company, catholicsingles, chips, dating websites, global positioning system, gps, gps coordinates, information, interactions, kai larsen, location data, match, metadata, pictures, plentyoffish, privacy, relationship, research project, successfulmatch, university of colorado boulder, users

While the majority of dating websites do a good job of managing the privacy of their users, a class research project at the University of Colorado Boulder’s Leeds School of Business found that 21 of 90 dating websites the class examined did not properly remove location data from pictures uploaded by their users.

As a result of people taking more photographs with cameras and cell phones containing Global Positioning System chips, some dating website profile pictures contain GPS coordinates showing where a picture was taken, said Associate Professor Kai Larsen, who taught the class on Privacy in the Age of Facebook. When such information is not removed by the dating website, commonly available tools can be used to detect the location of a person’s residence or other locations frequented by the user. (more…)