Guest Post – Page 811 – Shamskm: A site to exchange knowledge and solutions

Software You Can Eat: College Students Build Tool to Feed the Hungry

By Guest PostApril 24, 2012Technologyfeed the hungry, flashfood, imagine cup, imagine cup finals, microsoft technology, team flashfood

A team of Arizona State University Students won the U.S. Imagine Cup’s Software Design category with a program that takes uneaten restaurant and catered event meals and reroutes it to nearby families that would otherwise go without

REDMOND, Wash. — A team of students from Arizona State University aims to use Microsoft technology to get uneaten meals from restaurants and catered events to nearby families who would otherwise go hungry. (more…)

For Display Ads, Being Seen Matters More than Being Clicked

By Guest PostApril 24, 2012Technology2009 benchmark report, ad, click, Comscore, conversion, correlation analysis, data, display ad, impression, intent targeting company, keith pieper, kirby winfield, mediamind, online advertising, pretarget, spray and pray, study, vce, viewability, zero correlation

New Research from Pretarget and comScore Suggests that Buyer Conversion is More Highly Correlated with Ad Viewability and Hover than with Clicks or Gross Impressions

SAN FRANCISCO and RESTON, VA, April 24, 2012 – comScore, Inc., a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.

“Your ad being seen matters more than your ad being clicked – if you have a back-end conversion metric,” said Pretarget Founder Keith Pieper. “After all, what good is an ad that can’t be seen? It’s intuitive that an ad must be seen to make an impact, and it’s even more intuitive than someone hovering and engaging with an ad might convert, even absent a click.” (more…)

Preschoolers’ Reading Skills Benefit From One Modest Change by Teachers

By Guest PostApril 24, 2012Educationpreschool children, reading for kids, reading in classroom, reading skills, reading to children, storybook reading

COLUMBUS, Ohio – A small change in how teachers and parents read aloud to preschoolers may provide a big boost to their reading skills later on, a new study found. (more…)

Julie Hunter and the Beat of A Different Drum

By Guest PostApril 24, 2012Culturedrumming, drumming in ghana, ghanaian drumming, ghanaian women, kpegisu habobo, womens drumming

Cultural taboos have long kept Ghanaian women away from drumming. But two significant political movements began to break down those barriers in the last 60 years, bringing women into the musical fold. It is that shift — and its political, social, and cultural implications — that Julie Hunter studied to earn her Ph.D. this spring.

Drumming has always been an important part of Ghanaian culture. Long a genre reserved for ceremonial occasions, drumming became increasingly secularized after the Gold Coast claimed independence in 1957. That postcolonial period, followed by a national women’s movement in the 1980s made the culture ripe for political and social change. In this climate, drumming, once strictly reserved for men, has been adopted by women, marking a significant shift in gender roles within Ghanaian culture. It is this shift that Julie Hunter studied to write her thesis, “The Rise of Women’s Drumming in Africa: Performing Gender and Transforming Community in Southeastern Ghana.” Hunter will earn her Ph.D. in ethnomusicology this spring. (more…)

Robots Fighting Wars Could be Blamed for Mistakes on the Battlefield

By Guest PostApril 24, 2012Technology, Weaponshumanlike robot robovie, robot errors, robotic warfare, robotic warriors, robots fighting wars, robots hurt humans

As militaries develop autonomous robotic warriors to replace humans on the battlefield, new ethical questions emerge. If a robot in combat has a hardware malfunction or programming glitch that causes it to kill civilians, do we blame the robot, or the humans who created and deployed it? (more…)

What Benefits to Expect from Exhibition Project Management?

By Guest PostApril 24, 2012Economyexhibition presence, exhibition project, exhibition project management, exhibition project managers

The motto of this site is to exchange knowledge and solutions. In my bid I will move forward to another important arena through this post. It is about exhibitions and managing your exhibition presence. (more…)

Green-Glowing Fish Provides New Insights into Health Impacts of Pollution

By Guest PostApril 23, 2012Environmentbisphenol a, breast, change gender, charles tyler, contraceptive pharmaceutical, decrease, endocrine disrupting chemicals, environmental estrogens, ethinyloestradiol, fluorescent fish, genetic system, green fluorescent signals, humans, industrial detergents, industrial product, male fish, nonylphenol, oestrogen hormone, oestrogenic chemicals, okhyun lee, plastics, reproductive problems, river, sperm count, testicular cancer, tetsuhiro kudoh, transgenic zebrafish, ucl, university college london, university of exeter, wastewater, wildlife, zebrafish

Understanding the damage that pollution causes to both wildlife and human health is set to become much easier thanks to a new green-glowing zebrafish.

Created by a team from the University of Exeter, the fish makes it easier than ever before to see where in the body environmental chemicals act and how they affect health.

The fluorescent fish has shown that oestrogenic chemicals, which are already linked to reproductive problems, impact on more parts of the body than previously thought.

The research by the University of Exeter and UCL (University College London) is published in the journal Environmental Health Perspectives. (more…)

Plant Scientists Find Mechanism That Gives Plants ‘Balance’

By Guest PostApril 23, 2012Sciencearabidopsis, decision, defense mode, disease, gibberellins, growth mechanism, harsh weather, hormone, jasmonates, michigan state university, narrow leafed plant, phenomenon, plant, sheng yang he

EAST LANSING, Mich. — When a plant goes into defense mode in order to protect itself against harsh weather or disease, that’s good for the plant, but bad for the farmer growing the plant. Bad because when a plant acts to defend itself, it turns off its growth mechanism.

But now researchers at Michigan State University, as part of an international collaboration, have figured out how plants can make the “decision” between growth and defense, a finding that could help them strike a balance – keep safe from harm while continuing to grow. (more…)

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