Author Archives: Guest Post

Century Payments Chooses Microsoft Dynamics CRM Online Over Salesforce.com

*Company saves more than $300,000 and increases overall productivity*

REDMOND, Wash. — March 3, 2011 — Microsoft Corp. (Nasdaq “MSFT”) today highlighted how Century Payments Inc., an emerging leader in the electronic payments industry and recently ranked 11th on the Inc. 500 Fastest-Growing Companies list, has saved more than $300,000 and counting since switching from Salesforce.com to Microsoft Dynamics CRM Online in 2009. Century Payments also helped increase end-user adoption and overall company productivity as a result of the switch.

“Given our exponential growth, we needed a solution flexible enough to both provide immediate short-term results and adapt to our growing business needs without the high licensing or development costs,” said Scott Harlow, vice president of information technologies and security at Century Payments. “We got that with Microsoft Dynamics CRM. We now have the freedom to change aspects of our solution quickly and on the fly, without the added time and expense of external developers and resources.” (more…)

Read More

Drier Conditions Projected to Accelerate Dust Storms in the Southwest

MOAB, Utah — Drier conditions projected to result from climate change in the Southwest will likely reduce perennial vegetation cover and result in increased dust storm activity in the future, according to a new study by scientists with the U.S. Geological Survey and the University of California, Los Angeles. 

The research team examined climate, vegetation and soil measurements collected over a 20-year period in Arches and Canyonlands National Parks in southeastern Utah. Long-term data indicated that perennial vegetation in grasslands and some shrublands declined with temperature increases. The study then used these soil and vegetation measurements in a model to project future wind erosion.  (more…)

Read More

Lack of Credit Forces Many Small Business Owners to Finance with Personal Assets

*MU researcher says business owners can put their households at financial risk* 

COLUMBIA, Mo. – Small businesses are seen as an important part of the American economy. These businesses often rely heavily on loans to stay afloat. The recent economic recession has created a reduction in available credit for many small businesses, making it difficult for many businesses to operate. Tansel Yilmazer, assistant professor in the personal financial planning department in the College of Human Environmental Sciences at the University of Missouri, says that lack of available credit has forced many small business owners to use their household savings or other personal assets to support their businesses, putting their personal assets at risk.  (more…)

Read More

Physicians Most Likely to Reach Health-Related Content through Natural Search and Direct Navigation

*comScore Releases Second in a Series of Reports on Physicians’ Online Behaviors from its comScore/ImpactRx Physician Behavioral Measurement™ Solution* 

RESTON, VA and MT. LAUREL, NJ, March 2, 2011 – comScore, Inc., a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today released the second in a series of public reports from the comScore/ImpactRx Physician Behavioral Measurement™ Solution, the only opt-in digital measurement solution that ties actual physicians’ online behavior to their prescription writing activities – all using an anonymized methodology. The report found that across all health-related categories, the majority of physicians’ visits were driven primarily by direct, non-referred access and natural search, pointing to the importance of building brand awareness and effective SEO strategies in order to reach physicians online. 

“Reaching physicians online is critically important for the health industry,” said John Mangano, comScore vice president of health marketing solutions. “By observing physicians’ actual online behaviors, we are able to understand the inherent differences in how physicians research health content compared to patients. This unique insight into physicians’ browsing preferences represents vital information for any marketer looking to communicate with physicians.”  (more…)

Read More

Berkeley Scientists at AAAS Highlight Challenges of Meeting State Energy Goals by 2050

California is showing the way for the rest of the nation in terms of reducing greenhouse gas emissions, having set an ambitious goal to reduce these emissions to 80 percent below 1990 levels by the year 2050. Given that energy demand is projected to double by 2050, experts agree that the state will have to dramatically overhaul its energy systems to achieve its greenhouse gas emission goals.

At the 2011 Annual Meeting of the American Association for the Advancement of Science, some of the specific challenges and issue ahead were discussed in a session titled “Portraits of the California Energy System in 2050: Cutting Emissions by 80 Percent.” Contributing to this discussion were two scientists from Berkeley Lab and one from the Energy Biosciences Institute (EBI), in which Berkeley Lab is a partner. (more…)

Read More

Stronger Than Steel, Novel Metals Are Moldable as Plastic

Imagine a material that’s stronger than steel, but just as versatile as plastic, able to take on a seemingly endless variety of forms. For decades, materials scientists have been trying to come up with just such an ideal substance, one that could be molded into complex shapes with the same ease and low expense as plastic but without sacrificing the strength and durability of metal.  (more…)

Read More

Brain Imaging Technique: New Hope for Understanding Parkinson’s Disease

ANN ARBOR, Mich.— A non-invasive brain imaging technique gives new hope to patients with Parkinson’s disease in finding new and better treatment plans and tracking the disease progression, a new University of Michigan study shows.

The technique uses an MRI to measure resting state brain activity oscillations, said Rachael Seidler, associate professor in the School of Kinesiology and the Department of Psychology, and study author. (more…)

Read More