Author Archives: Guest Post

Just Like Me: Online Training Helpers More Effective When They Resemble Students

Opposites don’t always attract. A study from North Carolina State University shows that participants are happier – and perform better – when the electronic helpers used in online training programs resemble the participants themselves.

“It is important that the people who design online training programs understand that one size does not fit all,” says Dr. Lori Foster Thompson, an associate professor of psychology at NC State and co-author of the study. “Efforts to program helper agents that may be tailored to individuals can yield very positive results for the people taking the training.” (more…)

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Mapping Food Deserts

EAST LANSING, Mich. — Maps are great for showing where things are. They’re also good for showing where things aren’t.

Two Michigan State University professors have developed interactive maps that offer a visual perspective of urban food deserts. By using GIS (geographic information systems) technology, they are showing, rather than simply telling, how urban residents are losing access to fresh produce and balanced nutrition. (more…)

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Cloud Computing: Making Rain From Blue-Sky Thinking

*Microsoft cloud solutions help customers cut costs, generate new revenue streams and provide added services to end users*

REDMOND, Wash. — March 3, 2011 — This week’s edition of Businessweek includes a story about the shift taking place in the development and deployment of applications and services by using cloud computing to cut costs, streamline IT management and respond more quickly to changes in end-user demand. Microsoft is cited as one of the companies taking the lead in this area and in moving organizations from their existing operations and services to the cloud and taking advantage of increased efficiency and new opportunities along the way.

To be sure, the economic gains that are possible through cloud computing are significant – one customer saw a reduction in IT management costs by three-quarters, in part from moving to Windows Azure. But cloud computing has the potential to expand beyond the realm of budget line items to that of lines of software code, creating new tools and services that lead to new computing experiences, expanded business opportunities, better services for customers, and, ultimately, new jobs and economic growth. (more…)

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Emerging Auto Insurance and Aggregator Sites Attracting Meaningful Share of Online Auto Insurance Market

*comScore Releases Expanded Online Auto Insurance Benchmarker Covering More Insurers and Aggregator Sites* 

RESTON, VA, March 4, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the availability of an expanded competitive set of insurers and aggregator sites for its online auto insurance benchmarker. In Q4 2010, these additional sites accounted for 724,000 submitted quotes, making up 8 percent of quotes submitted online. 

“The online auto insurance market has been dominated by only a handful of insurers over the past few years, with GEICO and Progressive comprising over 50 percent of all quotes submitted online,” said comScore director Susan Kleinman. “But as more consumers look to the Internet to shop for insurance policies, there is an opportunity for more insurers to break into the online market.”  (more…)

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Earth’s Sixth Mass Extinction: Is It Almost Here?

*Steep decline of many animal species warns that Earth is on the brink*

With the steep decline in populations of many animal species, scientists have warned that Earth is on the brink of a mass extinction like those that have occurred just five times during the past 540 million years.

Each of these “Big Five” saw three-quarters or more of all animal species go extinct.

In results of a study published in this week’s issue of journal Nature, researchers report on an assessment of where mammals and other species stand today in terms of possible extinction compared with the past 540 million years.

They find cause for hope–and alarm. (more…)

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For Alcoholics, New Help in Abstaining—Without Thinking About It

Alcoholism is a tough addiction to kick. Eventually, most people return to drinking. But some Dutch and German psychological scientists have tested a short-term regime that promises to help alcoholics stay sober. Their study is published in Psychological Science, a journal of the Association of Psychological Science.

Heavy drinkers tend to behave impulsively in response to temptation. Meanwhile, their “reflective,” or controlled, responses—the thoughts that would help them resist drinking—are often weak. Most therapies, including Cognitive Behavior Therapy, primarily address the reflective responses. “They deal with the reasons and strategies” for sobriety, said University of Amsterdam experimental psychologist Reinout W. Wiers, the study’s lead author. To boost treatment success, his team developed cognitive-bias modification, or CBM, which, for the first time, “tries to turn around those impulsive responses.” (more…)

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Online Banking on the Rise in Southeast Asia

*Brands with Strong Local Presence Top List as Most-Visited Online Banking Destinations*

*comScore Presents ‘The State of the Internet Southeast Asia’ *

Singapore, March 4, 2011 – comScore, Inc., a leader in measuring the digital world, today released the latest results from a study of Internet usage in Southeast Asia. The report found that an increasing number of consumers across the region turned to online banking throughout 2010. In each of the six markets included in the study (Malaysia, Hong Kong, Vietnam, Singapore, Indonesia and the Philippines), visitation to the online banking category grew by double-digits percentages, outpacing overall Internet growth by a factor of two in most cases. These results will be presented along with other key online trends via a complimentary, live webinar The State of the Internet Southeast Asia on Wednesday, March 9. For more information and to register, please visit: https://www1.gotomeeting.com/register/302171344 (more…)

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UF Pine lsland Pollen Study Leads to Revision of State’s Ancient Geography

GAINESVILLE, Fla. — A new University of Florida study of 45-million-year-old pollen from Pine Island west of Fort Myers has led to a new understanding of the state’s geologic history, showing Florida could be 10 million to 15 million years older than previously believed.

The discovery of land in Florida during the early Eocene opens the possibility for researchers to explore the existence of land animals at that time, including their adaptation, evolution and dispersal until the present. (more…)

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