Tag Archives: traffic

Yahoo! and Media.net Launch Contextual Ads for Web Publishers

By Technology, , , , , , , , , , , , , , , , , ,

New Offering Allows Quality Web Publishers to Generate Incremental Advertising Revenue

SUNNYVALE, Calif. & AUSTIN, Texas — Yahoo! and Media.net today announced a long-term agreement to launch Yahoo! Bing Network Contextual Ads, powered by Media.net. The program aims to provide web publishers with a powerful and effective new solution for earning advertising revenue. Publishers can now use the Media.net platform to create and customize ad units that display relevant text ads from across the Yahoo! Bing Network.

“Since its inception, Media.net has invested tremendous resources — people, capital and time — to build what Yahoo! identifies to be a terrific monetization solution for web publishers,” said Al Echamendi, Vice President, Business Development, Yahoo!. “During our evaluation process, we recognized Media.net as a technology and innovation leader, with a strong management team that has a significant business track record and industry experience.” (more…)

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China Olympics Traffic Measures Cut Carbon Emissions

By Environment, , , , , , , , , , , , , , , , , , , ,

A new NASA-funded study of the impacts of China’s traffic restrictions for the 2008 Summer Olympics in Beijing shows how widespread changes in transportation patterns could greatly reduce the threat of climate change.

New research by an international team of scientists led by the National Center for Atmospheric Research (NCAR), Boulder, Colo., indicates that China’s restrictions on motor vehicles designed to improve air quality during the games had the side benefit of dramatically cutting emissions of carbon dioxide by between 26,500 and 106,000 U.S. tons (24,000 and 96,000 metric tons) during the event. (more…)

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