Tag Archives: social media sites

IBM Social Sentiment Index Predicts New Retail Trend in the Making

Analytics points to the “Birth of a Trend,” steampunk aesthetic to pervade pop culture in 2013

ARMONK, N.Y. – 14 Jan 2013: National Retail Federation Convention – Based on an analysis of more than a half million public posts on message boards, blogs, social media sites and news sources, IBM predicts that ‘steampunk,’ a sub-genre inspired by the clothing, technology and social mores of Victorian society, will be a major trend to bubble up, and take hold, of the retail industry. Major fashion labels, accessories providers and jewelry makers are expected to integrate a steampunk aesthetic into their designs in the coming year.

Measuring public sentiment can help retail chief marketing officers customize incentives and services to be more in tune with what customers are asking for, using data to tailor their offerings to address fast-moving trends and real-time customer needs. (more…)

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Cyber Monday Hangover: U.S. Online Spending Growth Softens After Strong Early Week Performance

*Holiday E-Commerce Spending Growth Slows to 9 Percent for Most Recent Week*

RESTON, VA, December 5, 2010 – comScore, a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 33 days of the November – December 2010 holiday season. For the holiday season-to-date, $16.8 billion has been spent online, marking a 12-percent increase versus the corresponding days last year. The most recent week saw four individual days eclipse $800 million in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.028 billion. Tuesday, November 30 reached $911 million, making it the third heaviest online spending day on record, while Wednesday ($868 million) and Thursday ($850 million) also reached high levels, although growth rates for the season subsided in the latter half of the week. (more…)

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