Tag Archives: buzz

How the brain creates the ‘buzz’ that helps ideas spread

How do ideas spread? What messages will go viral on social media, and can this be predicted?

UCLA psychologists have taken a significant step toward answering these questions, identifying for the first time the brain regions associated with the successful spread of ideas, often called “buzz.”

The research has a broad range of implications, the study authors say, and could lead to more effective public health campaigns, more persuasive advertisements and better ways for teachers to communicate with students. (more…)

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Transactional Memory: An Idea Ahead of Its Time

Nearly 20 years ago, two Brown University computer scientists were working on a largely theoretical problem: How could multiple parallel processors make changes to shared resources safely and efficiently? Their proposal — transactional memory — is sparking fresh interest as a new generation of processors seeks improved power and speed.

In 1993, Maurice Herlihy and a colleague published a paper on transactional memory — a new, clever tactic in computing to deal with handling shared revisions to information seamlessly and concurrently. Few noticed.

Nearly 20 years later, transactional memory is an idea that’s now the rage in hardware computing, and Herlihy, computer science professor at Brown University, has morphed into a prophet of sorts, a computing pioneer who was far ahead of his time. Intel recently announced that transactional memory will be included in its mainstream “Haswell” hardware architecture by next year. IBM has adopted transactional memory in the Blue Gene/Q supercomputer. The original paper by Herlihy and Eliot Moss has been cited more than 1,300 times. (more…)

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