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Introducing Genome from Yahoo!, a New Solution Capitalizing on Yahoo!’s Vast Data and Designed to Significantly Improve Online Marketing Campaigns

Technology

Data Driven Best-in-Class Technology Uncovers Optimal Targeted Audiences at Scale in a Premium Media Ecosystem

NEW YORK — At Internet Week New York, Yahoo!, the premier digital media company, today announces Genome from Yahoo! (www.genomeplatform.com), an online advertising solution that combines Yahoo! data with interclick’s third party data and advertisers’ first party data along with a premium media footprint to provide marketers with the most complete, custom audience solution in the industry. Anticipated to be available in July 2012, Genome is the culmination of a strategy that was put in place last year with the display ad agreement with Microsoft and AOL as well as the acquisition of interclick, which Yahoo! acquired in December 2011, to create a next generation audience buying solution with greater targeting and personalization capabilities.

Genome, designed to leverage data to improve advertiser ROI, can provide marketers with actionable insights enabling them to conduct campaigns that help meet their objectives, and overcome an ever-evolving set of industry challenges that include the proliferation of data, fragmentation of technology, and outdated planning and buying techniques. Genome can help marketers organize and navigate the chaos of the data ecosystem while delivering results that can build brand value, increase conversion rates, and grow revenue. Genome combines the best of the technology, data, analytics and media from Yahoo! and interclick; from Yahoo! — premium media and unmatched user data with proven targeting capabilities— and interclick — unified technology stack, third-party data partnerships and expertise in analytics and audiences. (more…)

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Engagement with Online Video on the Rise in Germany

Technology

Germans Using Video on their Smartphone Grows 70 Percent Year on Year Hamburg, Germany, 14 May 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service, indicating that 46.9 million German internet users viewed a video online in March 2012. The number of people viewing […]

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Five-Limbed Brittle Stars Move Bilaterally, Like People

Nature

Brittle stars and people have something in common: They move in fundamentally similar ways. Though not bilaterally symmetrical like humans and many other animals, brittle stars have come up with a mechanism to choose any of its five limbs to direct its movement on the seabed. It’s as if each arm can be the creature’s front, capable of locomotion and charting direction. Results appear in the Journal of Experimental Biology.

PROVIDENCE, R.I. [Brown University] — It appears that the brittle star, the humble, five-limbed dragnet of the seabed, moves very similarly to us.

In a series of first-time experiments, Brown University evolutionary biologist Henry Astley discovered that brittle stars, despite having no brain, move in a very coordinated fashion, choosing a central arm to chart direction and then designating other limbs to propel it along. Yet when the brittle star wants to change direction, it designates a new front, meaning that it chooses a new center arm and two other limbs to move. Brittle stars have come up with a mechanism to choose any of its five limbs to be central control, each capable of determining direction or pitching in to help it move. (more…)

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Mojave Desert Tests Prepare for NASA Mars Roving

Science

Team members of NASA’s Mars Science Laboratory mission took a test rover to Dumont Dunes in California’s Mojave Desert this week to improve knowledge of the best way to operate a similar rover, Curiosity, currently flying to Mars for an August landing.

The test rover that they put through paces on various sandy slopes has a full-scale version of Curiosity’s mobility system, but it is otherwise stripped down so that it weighs about the same on Earth as Curiosity will weigh in the lesser gravity of Mars. (more…)

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Yahoo! Names Fred Amoroso Chairman and Appoints Ross Levinsohn Interim CEO

Technology

Board Announces Settlement with Third Point LLC

SUNNYVALE, Calif. — Yahoo! Inc. today announced that the Board of Directors has named Fred Amoroso as Chairman of the Board of Directors and Ross Levinsohn as interim Chief Executive Officer, effective immediately. The Company also announced that its Board has reached an agreement with Third Point LLC (“Third Point”) to settle its pending proxy contest related to the Company’s 2012 annual meeting of shareholders. (more…)

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The Flowing Sands of Mars

Science

Sand dunes on Mars move not unlike those on Earth, despite a much thinner atmosphere and weaker winds, as revealed by images taken with the UA-led HiRISE camera.

NASA’s Mars Reconnaissance Orbiter, or MRO, has revealed that movement in sand dune fields on the Red Planet occurs on a surprisingly large scale, about the same as in dune fields on Earth.

This is unexpected because Mars has a much thinner atmosphere than Earth is only about 1 percent as dense, and its high-speed winds are less frequent and weaker than Earth’s.

For years, researchers debated whether or not sand dunes observed on Mars were mostly fossil features related to past climate, rather than currently active. In the past two years, researchers using images from MRO’s High Resolution Imaging Science Experiment, or HiRISE, camera have detected and reported sand movement. (more…)

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