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Brand Advertisers Go Digital in Brazil as Online Display Ad Market Soars to 190 Billion Impressions in Q1 2012

17 National Brand Advertisers Delivered More than 1 Billion Impressions in the Quarter

comScore Presents Complimentary Webinar on the State of Online Advertising in Brazil

São Paulo, May 15, 2012 – comScore, Inc., a leader in measuring the digital world, today released the latest insights on the display advertising market in Brazil from its comScore Ad Metrix service, which showed that 190.5 billion display ads were delivered to Brazil’s Internet population during the first quarter of 2012. Dafiti.com.br and Netshoes.com.br ranked as the top display advertisers in March 2012 with each delivering upwards of 2 billion impressions. (more…)

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First Satellite Tag Study for Manta Rays Reveals Habits And Hidden Journeys of Ocean Giants

Using the latest satellite tracking technology, conservationists from the Wildlife Conservation Society, the University of Exeter and the Government of Mexico have completed a ground-breaking study on a mysterious ocean giant: the manta ray.

The research team has produced the first published study on the use of satellite telemetry to track the open-ocean journeys of the world’s largest ray, which can grow up to 25 feet in width.

Researchers say the manta ray—listed as ‘Vulnerable’ by the International Union for the Conservation of Nature (IUCN)—has become increasingly threatened by fishing and accidental capture and now needs more protection. (more…)

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New Twist on Ancient Math Problem Could Improve Medicine, Microelectronics

ANN ARBOR, Mich.— A hidden facet of a math problem that goes back to timeworn Sanskrit manuscripts has just been exposed by nanotechnology researchers at the University of Michigan and the University of Connecticut.

It turns out we’ve been missing a version of the famous “packing problem,” and its new guise could have implications for cancer treatment, secure wireless networks, microelectronics and demolitions, the researchers say.

Called the “filling problem,” it seeks the best way to cover the inside of an object with a particular shape, such as filling a triangle with discs of varying sizes. Unlike the traditional packing problem, the discs can overlap. It also differs from the “covering problem” because the discs can’t extend beyond the triangle’s boundaries. (more…)

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Cloud Computing Security Benefits Dispel Adoption Barrier for Small to Midsize Businesses

Cloud services reduce time and money spent managing security and increase protection against cyberthreats, Microsoft study shows.

REDMOND, Wash. — Research released today by Microsoft Corp. shows that small and midsize businesses (SMBs) are gaining significant IT security benefits from using the cloud, according to a new Microsoft study in five geographies.

The study shows that 35 percent of U.S. companies surveyed have experienced noticeably higher levels of security since moving to the cloud.1 In addition, 32 percent say they spend less time worrying about the threat of cyberattacks. U.S. SMBs using the cloud also spend 32 percent less time each week managing security than companies not using the cloud. They are also five times more likely to have reduced what they spend on managing security as a percentage of overall IT budget. (more…)

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New x86 Solutions Optimized for Smarter Computing Workloads

Helps Reduce Complexity, Manage Costs, Maximize Client IT Investments

ARMONK, N.Y. – 14 May 2012: IBM today announced powerful new server solutions aimed at helping x86 clients accelerate the journey to Smarter Computing. Designed to support the requirements of fast-growing businesses, the new products give data center managers the speed, performance and flexibility they need to implement and manage new and existing workloads. (more…)

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Mather Lecture

Renowned expert Charles J. Vörösmarty addresses global water crisis

The world’s streams, rivers and lakes are under increasing stress because of human water management – and mismanagement – that threaten aquatic biodiversity and the water supply, Charles J. Vörösmarty said recently during the second annual John R. Mather Visiting Scholars Lecture.

Vörösmarty, professor of civil engineering with the City College of New York, presented “Global Water Crisis: The Slippery Slope” on May 3 at the University of Delaware’s Roselle Center for the Arts.

“The contemporary water system is really defined increasingly by the actions of humans,” he said. (more…)

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