Using new lensless imaging platform, team observes rare helical movements
A team of researchers from the UCLA Henry Samueli School of Engineering and Applied Science has, for the first time, directly recorded the three-dimensional helical swimming patterns of human sperm cells. (more…)
COLLEGE PARK, Md. — In a single cave in Ecuador, a species of cavefish has evolved to do something perhaps unique to them, navigate with their teeth. (more…)
Germans are Most Avid Users of QR Codes, while Spain Ranks as Fastest Growing Market
London, UK, 19 September 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile commerce and QR 
code usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using data from the comScore MobiLens service. The study showed that European smartphone users scanning QR codes via their devices grew by 96 percent in the past year to 17.4 million users for the three month average period ending July 2012. Nearly 3 in every 4 QR code scans resulted in users receiving product information, making this the most popular type of result across Europe. Germany ranked first for usage of QR codes with 18.6 percent of smartphone users making use of the service, several percentage points higher than its European counterparts. (more…)
While wave watching is a favorite pastime of beachgoers, few notice what is happening in the shallowest water. A closer look by two University of Colorado Boulder applied mathematicians has led to the discovery of interacting X- and Y-shaped ocean waves that may help explain why some tsunamis are able to wreak so much havoc.
Professor Mark Ablowitz and doctoral student Douglas Baldwin repeatedly observed such wave interactions in ankle-deep water at both Nuevo Vallarta, Mexico, and Venice Beach, Calif., in the Pacific Ocean — interactions that were thought to be very rare but which actually happen every day near low tide. There they saw single, straight waves interacting with each other to form X- and Y-shaped waves as well as more complex wave structures, all predicted by mathematical equations, said Ablowitz. (more…)
In a new study, psychologists at Brown University and the University of Colorado found that while some people require a detailed explanation of how a product works before they’ll be willing to pay more, others became less willing to pay when confronted with that additional detail. A simple, standard test predicted the desire for detail — who wants more, who wants less.
PROVIDENCE, R.I. [Brown University] — A study published online in the Journal of Consumer Research finds that people can differ widely on the level of detail makes them feel they understand something. In experiments, the very same explanations that some subjects required before they would pay top dollar seemed to drive down what others were willing to pay. The natural trick for a marketer would be to figure out which customers are which. The study does that, too.
“The fact is that people differ,” said Steven Sloman, professor of cognitive, linguistic, and psychological sciences at Brown University and an author on the paper. “Your advertising, your marketing, and your understanding of people has to be guided by an appreciation of who you are talking to.” (more…)
UD professor reports smart fluids research in scientific journal
Imagine a computer chip that can assemble itself. (more…)
Scientists used genetic sequencing to discover that the vaccine used in the RV144 HIV vaccine trial, involving 16,000 men and women in Thailand, did offer some protection against certain HIV viruses. The results were published Sept. 10 in the online edition of Nature. (more…)
Digital Asset Management, also known as DAM is a technology that helps you to store, archive, organize, distribute and access digital media. Digital media may include documents, videos, images or any other types of files. (more…)
