Announces “Your Kindle Commercial Contest”

*Amazon invites customers to submit their own Kindle advertisement, with opportunity to win a $15,000 Gift Card as Grand Prize* 

SEATTLE, Aug 03, 2010 (BUSINESS WIRE) — (NASDAQ: AMZN) today announced the “Your Kindle Commercial Contest” and invited customers in the United States to compete in a contest to create the best 30-second or less Kindle advertisement for the chance to win $15,000 in Gift Cards.  

Kindle is the #1 bestselling item on for two years running.

It’s also the most-wished-for, most-gifted, and has the most 5-star reviews of any product on For more information on the Your Kindle Commercial Contest, including the Official Rules, and to submit your ad, go to  

“We’re constantly impressed with our customers’ ideas and creativity,” said Rich Williams, director of advertising. “Last year’s ‘Your Amazon Ad Contest’ was so successful that we ended up running the winning commercial as a part of our holiday TV campaign and it was seen by over 100 million people across the United States. We’re excited to see what our customers come up with for the Your Kindle Commercial Contest.”  

Kindle DX

About the image: Kindle Dx. Image credit: Amazon 

Beginning today, customers can upload their “Your Kindle Commercial Contest” submissions to Entries are due by August 29, 2010, and an Amazon judging panel will review all contest submissions and select the top 50 entries based on the following criteria:  

  • Creativity
  • Overall appeal
  • Likelihood of making viewers want to buy a Kindle or download a free Kindle app

From the top 50 entries, a new judging panel will select the Grand Prize winner and up to four Semi-Finalist winners. The successful submissions should effectively communicate the Kindle reading experience. The commercials may focus on one or more features, be brand focused, or communicate the emotional connection many customers have with their favorite books. Additionally, ads that talk about free Kindle reading apps and customers’ ability to buy a book once, and read it everywhere are welcome.  

The Grand Prize winner and up to four Semi Finalist winners will be announced on September 20, 2010. The Grand Prize winner will receive a $15,000 Gift Card, and the semi-finalist winners will each receive a $2,500 Gift Card.  

For more information about Kindle, the Kindle Store, and the free Kindle reading apps, go to  

To submit an ad, go to 


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