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WPP’s 24/7 Media and Microsoft Announce Digital Advertising Partnership

Agreement will help strengthen the ad technology offerings of both companies, improving digital ROI for brands and publishers

NEW YORK and REDMOND, Wash. – May 23, 2012 – Today, 24/7 Media, WPP’s marketing technology company, and Microsoft Advertising announced an extensive partnership to support their customers in the rapidly changing digital advertising marketplace. As a result of this agreement, that brings together two of the largest players in the advertising industry, clients of both companies will benefit from markedly enhanced scale, optimization and automation. The global online ad market is estimated to exceed $98 billion in 2012.*

“This is an exciting day for 24/7 Media, WPP and our clients globally,” said David J. Moore, Chairman and CEO of 24/7 Media. “In partnering with Microsoft, one of our largest and most strategic clients, we are creating a very powerful suite of capabilities that rivals any other offering available today in digital marketing.” (more…)

Clean Energy From CO2?

Global warming villain CO₂ may have a surprisingly green future

The next frontier in the search for renewable energy lies less than two miles from where you are now.

Unless you’re reading this on the International Space Station.

Geothermal heat a mile or two deep in Earth’s crust is a potential source of energy that could be tapped by an unlikely carrier: carbon dioxide (CO₂), the central villain in global warming. That energy, unlike solar and wind, could be easily turned on and off without the intermediate step of being stored in a battery. And it would be constant and reliable. (more…)

IBM CEO Study: Command & Control Meets Collaboration

CEOs embark on a new era of leadership as they embrace a more connected culture

ARMONK, N.Y. – A new IBM study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide reveals that CEOs are changing the nature of work by adding a powerful dose of openness, transparency and employee empowerment to the command-and-control ethos that has characterized the modern corporation for more than a century.

The advantages of the fast-moving trend are clear. According to the IBM CEO study, companies that outperform their peers are 30 percent more likely to identify openness – often characterized by a greater use of social media as a key enabler of collaboration and innovation – as a key influence on their organization. Outperformers are embracing new models of working that tap into the collective intelligence of an organization and its networks to devise new ideas and solutions for increased profitability and growth. (more…)

Study: Heart Damage after Chemo Linked to Stress in Cardiac Cells

COLUMBUS, Ohio – Blocking a protein in the heart that is produced under stressful conditions could be a strategy to prevent cardiac damage that results from chemotherapy, a new study suggests.

Previous research has suggested that up to a quarter of patients who receive the common chemotherapy drug doxorubicin are at risk of developing heart failure later in life. Exactly how that heart damage is done remains unclear.

In this study, scientists identified a protein called heat shock factor-1 (HSF-1) as a likely source of chemotherapy-related heart damage in mice and cell cultures. Heat shock factor-1 is known to be induced by stress – in this case, the chemotherapy treatment itself. (more…)

Study Highlights How Twitter is Used to Share Information After a Disaster

A study from North Carolina State University shows how people used Twitter following the 2011 nuclear disaster in Japan, highlighting challenges for using the social media tool to share information. The study also indicates that social media haven’t changed what we communicate so much as how quickly we can disseminate it.

“I wanted to see if Twitter was an effective tool for sharing meaningful information about nuclear risk in the wake of the disaster at the Fukushima Daiichi nuclear plant,” says Dr. Andrew Binder, an assistant professor of communication at NC State and author of a paper describing the work. “I knew people would be sharing information, but I wanted to see whether it was anecdotal or substantive, and whether users were providing analysis and placing information in context. (more…)

Cell Network Security Holes Revealed, With an App to Test Your Carrier

ANN ARBOR, Mich.— Popular firewall technology designed to boost security on cellular networks can backfire, unwittingly revealing data that could help a hacker break into Facebook and Twitter accounts, a new study from the University of Michigan shows.

The researchers also developed an Android app that tells phone users when they’re on a vulnerable network. They will present their work May 22 at the IEEE Symposium on Security and Privacy in San Francisco. (more…)

Muslim Brotherhood Candidate Trails in Race for Egypt’s Presidency: UMD Poll

Majority of Egyptians Faults Brotherhood Fielding its Own Candidate

COLLEGE PARK, Md. – As Egypt prepares this week to elect its first president since the 2011 revolution, a new University of Maryland poll finds the Muslim Brotherhood’s candidate tied for fourth place. Researchers describe the race as fluid.

The poll confirms the strategic damage inflicted by the Brotherhood’s decision to field its own candidate, after saying it would not. Nearly three-quarters of those surveyed (71 percent) called the decision a “mistake.”

The poll also shows Egyptians approaching the race differently from Parliamentary elections, focusing more on personal trust and the economy over party affiliation. (more…)

New Study by WHOI Scientists Provides Baseline Measurements of Carbon in Arctic Ocean

Scientists from the Woods Hole Oceanographic Institution (WHOI) have conducted a new study to measure levels of carbon at various depths in the Arctic Ocean. The study, recently published in the journal Biogeosciences, provides data that will help researchers better understand the Arctic Ocean’s carbon cycle—the pathway through which carbon enters and is used by the marine ecosystem. It will also offer an important point of reference for determining how those levels of carbon change over time, and how the ecosystem responds to rising global temperatures.

“Carbon is the currency of life. Where carbon is coming from, which organisms are using it, how they’re giving off carbon themselves—these things say a lot about how an ocean ecosystem works,” says David Griffith, the lead author on the study. “If warming temperatures perturb the Arctic Ocean, the way that carbon cycles through that system may change.” (more…)