Technology

Mathematical Model Could Help Predict and Prevent Future Extinctions

Research could rescue fragile ecosystems and halt complex cascade events

In an effort to better understand the dynamics of complex networks, scientists have developed a mathematical model to describe interactions within ecological food webs. This research, performed by Northwestern University physics professor Adilson Motter and his student, Sagar Sahasrabudhe, is published in the January 25 issue of Nature Communications. The work illustrates how human intervention may effectively aid species conservation efforts. (more…)

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Film by Yale Environment 360 Receives Oscar Nomination

Yale graduate student James Franco will be in the spotlight on the night of the Academy Awards as both co-host of the ceremony (with Anne Hathaway) and a “Best Actor” nominee (for “127 Hours”). But also vying for its share of the glitter will be a short Yale film on a big topic: the fledgling environmental movement in China. (more…)

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TOMORROW FOCUS and comScore Announce Results of ‘Brand Advertising Online in Germany’ Study at DLD Conference

Low Click-Through Rates Lead to Under-Valuation of Online As Brand Building Channel

Munich, Germany, January 26, 2011 – TOMORROW FOCUS AG and comScore, Inc. presented the results of a study showing the potential of the internet as a brand building channel at the DLD (Digital Life Design) conference in Munich. The study, building upon previous research which shows that click-through rates are extremely low across the world and have continually declined over the past few years, found that measuring campaign effectiveness using click-through rates (CTRs) alone under-values the ability of the online channel to build brands. (more…)

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Yahoo! Reports Fourth Quarter 2010 Results

*Fourth Quarter Revenue and Profitability Exceed Expectations; 

Full Year 2010 Operating Income Doubles Year Over Year* 

SUNNYVALE, California, January 25, 2011 – Yahoo! Inc. today reported results for the fourth quarter and full year ended December 31, 2010.  (more…)

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Like Humans, Amoebae Pack a Lunch Before They Travel

*Amoebae increase survival odds through rudimentary form of agriculture; finding has implications for human diseases*

Some amoebae do what many people do. Before they travel, they pack a lunch.

In results of a study reported in the journal Nature, evolutionary biologists Joan Strassmann and David Queller of Rice University show that long-studied social amoebae Dictyostellum discoideum (commonly known as slime molds) increase their odds of survival through a rudimentary form of agriculture. (more…)

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