Technology – Page 1058 – Shamskm: A site to exchange knowledge and solutions

‘Yearly Mammograms from Age 40 Save 71% More Lives’

*Analysis questions U.S. Task Force recommendations for every-other-year screening starting at age 50*

ANN ARBOR, Mich. — A new study questions the controversial U.S. Preventative Service Task Force recommendations for breast cancer screening, with data that shows starting at a younger age and screening more frequently will result in more lives saved.

The study analyzed the same data looked at by the task force, which issued its guidelines on mammography screening in November 2009. The study authors compared the task force’s recommendations for screening every other year in women 50-74 to American Cancer Society guidelines of screening every year in women 40-84. (more…)

Series of Revolutions, and a Cup of Coffee

Weeks before in Tunisia, and now in Egypt – as if a strong wind of revolutions is sweeping through the Arab World one after the other. In fact, people are tired now to see the same faces for the last 25/30 years. Such mass movement is no surprise (at all). This had to come one […]

Scientists Determine What Makes an Orangutan an Orangutan

*New map of the genetic code of endangered orangutans yields important new conservation tools and insights into evolution*

For the first time, scientists have mapped the genome–the genetic code–of orangutans. This new tool may be used to support efforts to maintain the genetic diversity of captive and wild orangutans. The new map of the orangutan genome may also be used to help improve our understanding of the evolution of primates, including humans.

Partially funded by the National Science Foundation, the orangutan study appears in the Jan. 27 issue of Nature. It was conducted by an international team of scientists led by Devin P. Locke of the Genome Center at Washington University. (more…)

Men More Likely to Stick With Girlfriends Who Sleep With Other Women Than Other Men, Research Shows

AUSTIN, Texas — Men are more than twice as likely to continue dating a girlfriend who has cheated on them with another woman than one who has cheated with another man, according to new research from a University of Texas at Austin psychologist.

Women show the opposite pattern. They are more likely to continue dating a man who has had a heterosexual affair than one who has had a homosexual affair. (more…)

More Frequent Drought Likely in Eastern Africa

The increased frequency of drought observed in eastern Africa over the last 20 years is likely to continue as long as global temperatures continue to rise, according to new research published in Climate Dynamics. (more…)

The Undead May Influence Biodiversity, Greenhouse Gas Emissions

EAST LANSING, Mich. — It’s commonly known, at least among microbiologists, that microbes have an additional option to living or dying — dormancy.

Dormant microbes are less like zombies and more like hibernating bears. What isn’t known, however, is how large numbers of dormant microorganisms affect the natural environments when they act as microbial seed banks. In the current issue of Nature Reviews: Microbiology, Jay Lennon, Michigan State University assistant professor of microbiology and molecular genetics, examines the cellular mechanisms that allow microbes to hibernate and addresses the implications they can have on larger ecosystems such as soil, oceans, lakes and the human body. (more…)

Personal Solar Panel Could Make Electricity More Accessible in the Developing World

ANN ARBOR, Mich.— As a child in Mali, Abdrahamane Traoré often did his homework by the sooty, dim light of a kerosene lamp.

As an adult in Michigan, he sometimes has a tough time reaching his family back home. Traoré’s mother must walk to a neighboring village to keep a cell phone charged. (more…)

comScore ARS Research for Canadian Market Shows Strong Correlation Between Creative Strategy and Performance

*Study Shows Creative Quality Drives More Than Half of the Sales Changes for Brands Analyzed*

RESTON, VA, January 27, 2011 – comScore, Inc., a leader in measuring the digital world, today released findings from comScore ARS indicating the importance of a strong upfront strategy and creative execution in driving campaign effectiveness for TV and digital advertising campaigns in Canada. Extensive research conducted by comScore ARS also shows that creative quality drives more than half of the sales changes for brands analyzed, four times higher than the impact of the specific media plan involved, highlighting the importance of optimizing creative in ad campaigns. (more…)