Mobile Percentage of Sales Reaches 17 percent, as On-the-Go Consumers Shop for Mom
ARMONK, N.Y. – 16 May 2013: Mother’s Day online shopping grew 15 percent in the week leading up to Mother’s Day, compared to the same time period last year. Spurred by mobile commerce, mobile percentage of sales reached 17 percent, according to IBM’s Digital Analytics Benchmark, a cloud-based analysis of the online retail market.
With the National Retail Federation (NRF) estimating Mother’s Day sales reached $20 billion this year, retailers made it easier for consumers to buy for mom through their smartphones and tablets. (more…)
Nearly 2 in 5 Tablet Owners Read Newspapers and Magazines on Their Device in August
Kindle Fire Owners Most Likely to Consume News According to comScore TabLens
RESTON, VA, October 17, 2012 – comScore, Inc., a leader in measuring the digital world, today released a study of tablet newspaper and magazine readership based on data from its comScore TabLens service. The study found that nearly 2 in 5 U.S. tablet owners read newspapers and/or magazines on their device in August, with 1 in 10 reading publications almost daily. Analysis of readership activities across platforms revealed that Kindle Fire users displayed the strongest propensity for reading newspapers and magazines on their device.
“Tablets are fundamentally redefining how people consume news and information, with the format more conducive to reading longer form content than PCs or smartphones,” said Mark Donovan, comScore SVP of Mobile. “In the case of online newspapers, tablets are now driving 7 percent of total page views, an impressive figure considering the relative infancy of the tablet space. Publishers that understand how these devices are shifting consumption dynamics will be best positioned to leverage this platform to not only drive incremental engagement among current subscribers but also attract new readers.” (more…)
10″ Tablets Have 39 Percent Higher Content Consumption Rate than 7″ Tablets
comScore Device Essentials™ Introduces Unique Device and Local Market Reporting to Cross-Device Digital Traffic Measurement
RESTON, VA, April 26, 2012 – comScore, Inc., a leader in measuring the digital world, today announced the next generation of its Device Essentials™ service, offering new insight into global digital device usage. Based on comScore’s global Unified Digital Measurement (UDM) data, which utilizes census-level information from tagged web page content, Device Essentials includes reporting of brand and operating system for digital device and Internet traffic patterns (i.e. page views) from computers, smartphones, tablets, music, players, e-readers and gaming devices.
“comScore is excited to introduce our next generation Device Essentials product, which provides new insight into digital device usage and detailed reporting of traffic patterns within local markets,” said Serge Matta, comScore president of mobile & operator solutions. “These new insights are invaluable to all stakeholders in the mobile ecosystem as they seek to provide valuable services and optimize the mobile media experience for their customers.” (more…)
*iOS Accounts for Largest Share of U.S. Smartphone and Tablet Devices while Driving the Majority of Non-Computer Traffic*
*comScore Releases Report, “Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits”*
RESTON, VA, October 10, 2011 – comScore, Inc., a leader in measuring the digital world, today released the report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The report analyzes how cross-platform consumption has created a vastly different landscape as consumers utilize a growing number of devices to consume digital content. The report also analyzes the impact these shifting consumption habits have on online visitation and engagement across the Internet. To download a complimentary copy of the report, Digital Omnivores, please visit: https://www.comScore.com/DigitalOmnivores. (more…)
*Scalable Publishing Platform Will First Come to Life with Yahoo!’s Vast Digital Content Library*
SUNNYVALE, CA – February 10, 2011 – Yahoo! Inc. today announced Livestand from Yahoo!, a digital newsstand that continually offers new content to consumers, based on their interests. Launching first for tablets, Livestand from Yahoo! will enable publishers and advertisers to seamlessly distribute content across tablets and mobile phones in an experience that is elegant and personalized to the individual.
Designed to initially power Yahoo!’s vast digital content library – which includes Sports, News, Finance, Flickr, omg!, and the Yahoo! Contributor Network – Livestand from Yahoo! leverages Yahoo!’s strengths in content and personalization and re-imagines them into a new kind of experience for the rapidly growing tablet and mobile phone categories.(more…)
