Tag Archives: social network sites

Social Network Use Reflects East-West Disparity

The stark contrast between America’s “me-first” culture and the “collective-good” mentality in China is reflected in the two countries’ use of social networking sites, according to a new study led by a Michigan State University scholar.

U.S. citizens spend more time on the networking sites, consider them to be more important and have more “friends” on the sites, the research found. The most popular social networking site in the United States is Facebook; in China, two of the most popular sites are RenRen and Qzone. (more…)

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Social Network Games Even Help Grown-ups With Their Relationships

EAST LANSING, Mich. — Think social network games are just for kids? A recent Michigan State University study found that many adults are playing games such as Facebook’s “Farmville” to help initiate, develop and maintain relationships.

The MSU team of researchers interviewed a number of Facebook users between the ages of 25 and 55, said Yvette Wohn, a doctoral student in the Department of Telecommunication, Information Studies and Media who led the study.

“The interesting thing is that we were asking people how they use Facebook to manage their different relationships,” she said. “Surprisingly, all but one person talked about playing games as one of their relationship-management strategies.” (more…)

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