Tag Archives: restaurants

The Results Are In: Xbox NUads Makes Traditional TV Advertising More Engaging

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New interactive TV ad format captivates consumers beyond the 30-second spot.

REDMOND, Wash. — Jan. 7, 2013 — Microsoft Corp. today announced the double-digit engagement results of the first NUads experience, interactive polling, which it rolled out earlier in the fall of 2012 on Xbox LIVE in the United States, Canada and the United Kingdom.

The first wave of NUads was provided by a lineup of top advertisers, including SUBWAY® Restaurants and Toyota, which on average saw the following results with their ads on Xbox LIVE: (more…)

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Fast Food Restaurants Dish Up Unhealthy Marketing to Youth

By Health, , , , , ,

Children as young as age 2 are seeing more fast food ads than ever before, and restaurants rarely offer parents the healthy kids’ meal choices, according to a new study from Yale’s Rudd Center for Food Policy & Obesity. The new evaluation, the most comprehensive study of fast food nutrition and marketing ever conducted, shows that fast food marketers target children across a variety of media and in restaurants. In addition, the study finds that restaurants provide largely unhealthy defaults for the side dishes and drinks that come with kids’ meals. The detailed findings of this study will be presented in Denver today during the American Public Health Association’s annual meeting. (more…)

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