Tag Archives: eu5

More Than 100 Million Mobile Consumers in EU5 Received SMS Advertising

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*Smartphone Adoption Shifts Dynamics of Mobile Marketing Toward Web/App Ads*

LONDON, UK, 17 November, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from its comScore MobiLens service showing that mobile marketing in the EU5 countries UK, France, Germany, Spain and Italy reached 100 million mobile phone subscribers via SMS ads. Conversely, more than 57 million subscribers recalled seeing an ad on their mobile phone when browsing the internet or accessing an application. Smartphone owners accounted for more than half of the subscribers who received and recalled seeing Web/App ads.  (more…)

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European Smartphone Market Grows 41 Percent in Past Year

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*Nokia Continues to Lead Smartphone Market But Apple and Android Devices are Gaining Fast* 

LONDON, U.K., September 14, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of smartphone use showing that the Symbian platform holds 54.4 percent of the Western European market. Despite Symbian’s continued growth in number of smartphone subscribers, its market share has fallen as growth in the Apple OS and Android (Google) platforms has surged in the past year.

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