brand – Shamskm: A site to exchange knowledge and solutions

Business Promotional Products Explained – What They Are and How They Are Used

By Guest PostDecember 18, 2012Small Businessaction, bottled beer promotion, brand, business, campaign, christmas, factor, flip flops, language, lexicon, promote business, promotional items, promotional products, promotions manager, summer fun, usb stick

Business promotional products are any items that may be used to promote something about a business. That might be the whole brand – or it might be a specific product or message from within that brand.

Promotional items may be anything at all, as long as they are either directly branded or used in a way that has immediate relevance to a promotion or campaign. Such a promotion or campaign can be targeted for immediate return (as in a product launch) – or it can be a long term promotion, like getting workers within a company to wear branded protective clothing when they do a job. (more…)

Advertisers: Think Twice Before Investing in Sponsorships

EAST LANSING, Mich. — Companies that spend millions of dollars sponsoring events need to be careful how and when they spend that money, as often their return on investment is difficult to measure. And occasionally it even benefits their competitors.

In a paper recently published in the Journal of Advertising, a team of researchers led by a Michigan State University faculty member found that the average consumer may not have a clear memory for the current sponsor of an event, especially if this sponsor is taking over from another. (more…)

Tag Archives: brand

Business Promotional Products Explained – What They Are and How They Are Used

Advertisers: Think Twice Before Investing in Sponsorships