Technology

Know How Much You’re Texting While Driving? U-M Study Says No

ANN ARBOR, Mich.— Texting while driving is a serious threat to public safety, but a new University of Michigan study suggests that we might not be aware of our actions.

U-M researchers found that texting while driving is predicted by a person’s level of “habit”—more so than how much someone texts.

When people check their cell phones without thinking about it, the habit represents a type of automatic behavior, or automaticity, the researchers say. Automaticity, which was the key variable in the study, is triggered by situational cues and lacks control, awareness, intention and attention. (more…)

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Yahoo! and Media.net Launch Contextual Ads for Web Publishers

New Offering Allows Quality Web Publishers to Generate Incremental Advertising Revenue

SUNNYVALE, Calif. & AUSTIN, Texas — Yahoo! and Media.net today announced a long-term agreement to launch Yahoo! Bing Network Contextual Ads, powered by Media.net. The program aims to provide web publishers with a powerful and effective new solution for earning advertising revenue. Publishers can now use the Media.net platform to create and customize ad units that display relevant text ads from across the Yahoo! Bing Network.

“Since its inception, Media.net has invested tremendous resources — people, capital and time — to build what Yahoo! identifies to be a terrific monetization solution for web publishers,” said Al Echamendi, Vice President, Business Development, Yahoo!. “During our evaluation process, we recognized Media.net as a technology and innovation leader, with a strong management team that has a significant business track record and industry experience.” (more…)

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Experience The Magic of The Theatre!

The theatrical history of London’s West End stretches more than three and a half centuries. The first theatre in this area of London, the Theatre Royal opened in 1663 and housed small productions until it was destroyed by fire some years later. While still mainly a pastime of the aristocracy, appreciation for theatre was widespread. Productions occurred in courtyards of public houses, in churches and in small parks for all to enjoy.

In 1843 the passage of the Theatres Act allowed for more theatres to be established in the West End. Several of the venues you pass on the street in what the locals affectionately call “Theatreland” today were part of this movement. (more…)

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What’s that Noise?

Paper describes new method to understand sources of noise in gene-expression

Abhyudai Singh, assistant professor of electrical and computer engineering at the University of Delaware, describes a new method to understand sources of “noise” in gene-expression that create variability in protein levels in a paper published in Molecular Systems Biology, a publication of Nature, on Aug. 28.

This noise is expressed as variability in the levels of proteins/mRNAs in a cell. (more…)

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Large Bacterial Population Colonized Land 2.75 Billion Years Ago

There is evidence that some microbial life had migrated from the Earth’s oceans to land by 2.75 billion years ago, though many scientists believe such land-based life was limited because the ozone layer that shields against ultraviolet radiation did not form until hundreds of millions years later.

But new research from the University of Washington suggests that early microbes might have been widespread on land, producing oxygen and weathering pyrite, an iron sulfide mineral, which released sulfur and molybdenum into the oceans. (more…)

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Exeter Scientist Discovers UK’s Rarest Bat in East Devon

University of Exeter scientist Dr Fiona Mathews has discovered one of Britain’s rarest mammals living in East Devon.

Members of the public were treated to a surprise close-encounter with the Grey long-eared bat, believed to be one of only 1,000 individuals in the country, at an event organised by East Devon District Council’s Countryside Service at the Axe Estuary Wetlands.

The bat evening was part of a regular Wet and Wild Weekend – a celebration of the wildlife of the Axe Estuary Wetlands attracting nearly 500 people. Dr Mathews and fellow bat-enthusiast Adrian Bayley had set up mist nets so that people could meet some of the animals they were hearing on bat detectors, and were amazed to find the country’s rarest bat.

There are only six known breeding colonies of Grey long-eared bats in the UK. This discovery potentially links an isolated group near Newton Abbot with colonies in Dorset and the Isle of Wight. (more…)

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