Technology – Page 1125 – Shamskm: A site to exchange knowledge and solutions

comScore Announces Collaboration with IXI, An Equifax Company, to Incorporate Consumer Financial Segmentation Data into AdEffx™ and Audience Advantage™ Product Suites

*New Capability Will Allow Marketers to Improve Executional Efficiency and Better Measure the Effectiveness of Targeted Online Ad Campaigns*

RESTON, VA, September 21, 2010 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced a collaboration with IXI, an Equifax company and a leader in delivering solutions based on anonymous, aggregated wealth and asset data, to integrate IXI financial segmentation data into comScore products.

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New Study Indicates Higher than Predicted Human Exposure to the Toxic Chemical Bisphenol A or BPA

COLUMBIA, Mo. – Researchers have discovered that women, female monkeys and female mice have major similarities when it comes to how bisphenol A (BPA) is metabolized, and they have renewed their call for governmental regulation when it comes to the estrogen-like chemical found in many everyday products.

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Startup Nurtured by Microsoft Launches E-Mail Collaboration Product

REDMOND, Wash. — Two of the biggest problems facing today’s information workers are e-mail overload and the challenge of keeping track of deliverables, their due dates and their owners. But now there’s a new collaboration software product called Liaise, from a company of the same name, that helps teams and individuals who send and receive hundreds of e-mails a day stay in control of the action items mentioned in their messages. (more…)

Desert Dust Reduces Colorado River Flow

Dark-colored dust that settles on snow in the Upper Colorado River Basin makes the snow melt early and robs the Colorado River of about 5 percent of its water each year, says a new study co-authored by researchers from the University of Colorado at Boulder-based Cooperative Institute for Research in Environmental Sciences, or CIRES.

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Too Much TV, Video and Computer Can Make Teens Fatter

Too much television, video games and Internet can increase body fat in teens. A five-year study from the University of Montreal and the Sainte-Justine Hospital Research Center, published in the American Journal of Epidemiology, has found teenagers have four different patterns of screen use: increasers, decreasers, consistently high and consistently low users. (more…)

Earth’s Highest Coastal Mountain on the Move

The rocks of Colombia’s Sierra Nevada de Santa Marta—the highest coastal mountain on Earth—tell a fascinating tale: The mountain collides and then separates from former super-continents. Volcanoes are born and die. The mountain travels from Peru to northern Colombia and finally rotates in a clockwise direction to open up an entirely new geological basin. Smithsonian scientists were part of a four-year project to study Santa Marta’s geological evolution. Their findings are published in the October 2010 special issue of the Journal of South American Earth Sciences.

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IBM to Acquire Netezza

ARMONK – 20 Sep 2010: IBM (NYSE: IBM) and Netezza Corporation (NYSE: NZ) today announced they have entered into a definitive agreement for IBM to acquire Netezza, a publicly held company based in Marlborough, Mass., in a cash transaction at a price of $27 per share or at a net price of approximately $1.7 billion, after adjusting for cash. Netezza will expand IBM’s business analytics initiatives to help clients gain faster insights into their business information, with increased performance at a lower cost. (more…)

comScore Introduces Social Analytix™ for Social Media Monitoring

*Powered by Radian6, New Monitoring Solution Allows Marketers to Measure What Consumers are Saying about their Brands across Digital Media*

RESTON, VA, September 20, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of comScore Social Analytix™, a social media intelligence service for comScore clients, powered by the Radian6 social media monitoring and engagement platform. The service will provide clients with detailed, real-time insights based on what consumers are saying about their brands and products on the web.

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