Weeks before in Tunisia, and now in Egypt – as if a strong wind of revolutions is sweeping through the Arab World one after the other. In fact, people are tired now to see the same faces for the last 25/30 years. Such mass movement is no surprise (at all). This had to come one […]
*New map of the genetic code of endangered orangutans yields important new conservation tools and insights into evolution*
For the first time, scientists have mapped the genome–the genetic code–of orangutans. This new tool may be used to support efforts to maintain the genetic diversity of captive and wild orangutans. The new map of the orangutan genome may also be used to help improve our understanding of the evolution of primates, including humans.
Partially funded by the National Science Foundation, the orangutan study appears in the Jan. 27 issue of Nature. It was conducted by an international team of scientists led by Devin P. Locke of the Genome Center at Washington University. (more…)
AUSTIN, Texas — Men are more than twice as likely to continue dating a girlfriend who has cheated on them with another woman than one who has cheated with another man, according to new research from a University of Texas at Austin psychologist. (more…)
The increased frequency of drought observed in eastern Africa over the last 20 years is likely to continue as long as global temperatures continue to rise, according to new research published in Climate Dynamics. (more…)
EAST LANSING, Mich. — It’s commonly known, at least among microbiologists, that microbes have an additional option to living or dying — dormancy. (more…)
ANN ARBOR, Mich.— As a child in Mali, Abdrahamane Traoré often did his homework by the sooty, dim light of a kerosene lamp.
As an adult in Michigan, he sometimes has a tough time reaching his family back home. Traoré’s mother must walk to a neighboring village to keep a cell phone charged. (more…)
*Study Shows Creative Quality Drives More Than Half of the Sales Changes for Brands Analyzed*
RESTON, VA, January 27, 2011 – comScore, Inc., a leader in measuring the digital world, today released findings from 
comScore ARS indicating the importance of a strong upfront strategy and creative execution in driving campaign effectiveness for TV and digital advertising campaigns in Canada. Extensive research conducted by comScore ARS also shows that creative quality drives more than half of the sales changes for brands analyzed, four times higher than the impact of the specific media plan involved, highlighting the importance of optimizing creative in ad campaigns. (more…)
Research could rescue fragile ecosystems and halt complex cascade events
In an effort to better understand the dynamics of complex networks, scientists have developed a mathematical model to describe interactions within ecological food webs. This research, performed by Northwestern University physics professor Adilson Motter and his student, Sagar Sahasrabudhe, is published in the January 25 issue of Nature Communications. The work illustrates how human intervention may effectively aid species conservation efforts. (more…)
