Tag Archives: watson customer engagement

IBM Puts Watson into the Hands of Marketing Professionals

ARMONK, N.Y. – 18 Apr 2017: IBM today introduced new cognitive capabilities for IBM Watson Marketing Insights, a cloud-based offering that continuously examines customer behavior and learns how it may impact the success of the business. With these insights marketing teams can take action to launch targeted campaigns designed to turn all customers into brand loyalists who are helping drive business success.   (more…)

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Commentary by Jo-Anne Hart: Will we have ISIS to thank for peace with Iran?

If there is any good news in the ISIS developments in Iraq, it is that the United States and Iran both want to see ISIS stopped and Iraq’s government stabilized. It’s possible, writes Jo-Anne Hart, that addressing the ISIS issue could lead to confidence-building between the United States and Iran. Hart is an adjunct professor of international studies at Brown University’s Watson Institute for International Studies.

While the recent military advance of ISIS (Islamic State in Iraq and Syria) in northern Iraq has stirred sudden concern — if not panic — in public commentaries in the United States, it is important to keep in mind several key points. (more…)

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