Tag Archives: value

Study: Money affects children’s behavior, even if they don’t understand its value

The act of handling money makes young children work harder and give less, according to new research published by the University of Minnesota’s Carlson School of Management and University of  Illinois at Chicago. The effect was observed in children who lacked concrete knowledge of money’s purpose, and persisted despite the denomination of the money. (more…)

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IBM Study: CIOs Have a New Boss – Customers

Study of more than 1,600 CIOs adds customer satisfaction to the tech executives’ performance review

ARMONK, N.Y. – 13 Mar 2014: With consumers engaging more directly with businesses through mobile and social media, more than 60 percent of CIOs will focus more heavily on improving the customer experience and getting closer to customers, according to a new report released by IBM.

The report, entitled “Moving from the Back Office to the Front Lines – CIO Insights from the Global C-suite Study” is based on face-to-face conversations with more than 1,600 CIOs from 70 countries and 20 industries worldwide.  The research, conducted by IBM’s Institute for Business Value, reveals that customers drive CIOs to turn their focus to the front lines.  (more…)

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Smartphone users value their privacy and are willing to pay for it, CU-Boulder economists find

Average smartphone users are willing to pay up to $5 extra for a typical application—or “app”—that won’t monitor their locations, contact lists and other personal information, a study conducted by two economists at the University of Colorado Boulder has found.

The researchers believe theirs is the first economic study to gauge the monetary value smartphone users place on privacy. That value is measured in consumers’ “willingness to pay” for five different kinds of digital anonymity. (more…)

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