IBM Study: CIOs Have a New Boss – Customers
Study of more than 1,600 CIOs adds customer satisfaction to the tech executives’ performance review
ARMONK, N.Y. – 13 Mar 2014: With consumers engaging more directly with businesses through mobile and social media, more than 60 percent of CIOs will focus more heavily on improving the customer experience and getting closer to customers, according to a new report released by IBM.
The report, entitled “Moving from the Back Office to the Front Lines – CIO Insights from the Global C-suite Study” is based on face-to-face conversations with more than 1,600 CIOs from 70 countries and 20 industries worldwide. The research, conducted by IBM’s Institute for Business Value, reveals that customers drive CIOs to turn their focus to the front lines. (more…)