Independent Study Demonstrates Productivity Gains and ROI of 243 Percent for Microsoft Dynamics CRM 2011
*Data details extensive quantitative savings and efficiencies from implementation of Microsoft Dynamics CRM 2011.*
REDMOND, Wash. — May 3, 2011 — Microsoft Corp. today released the results of a Microsoft-commissioned study conducted by 
Forrester Consulting, “The Total Economic Impact of Microsoft Dynamics CRM 2011,” May 2011. The Total Economic ImpactTM, a standard methodology developed by Forrester Research Inc., captures and quantifies the voice of the customer relative to technology investments. This study concludes that a 2,000-employee composite organization with an initial deployment of 50 users would experience a three-year, risk-adjusted ROI of 243 percent* over a payback period of 4.1 months. Forrester Consulting credits the familiar, intelligent and connected experiences delivered by Microsoft Dynamics CRM 2011 as fundamental to the ROI and rapid payback period. (more…)