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Facebook Helps Researchers See How Friendships Form

By Guest PostDecember 21, 2011Culture, Technologyadvertising, basic building blocks, classical, diffusion, emotional health, Facebook, friends, friendship, harvard university, influence, internet, internet and society, internet relationships, jason kaufman, jazz, kevin lewis, marco gonzalez, mechanisms, national science foundation, network, obesity, online social network, patterns of social segregation, relationships, reproduction of inequality, role, society, sociologists, statistical methods

*Long-term study analyzes social selection and peer influence in online environments*

New research funded by the National Science Foundation and published this week in the Proceedings of the National Academy of Sciences by three Harvard University sociologists examines how we select our friends and the role that friendship plays in transmitting tastes and new ideas.

Relationships are basic building blocks of society, and understanding who befriends whom can therefore provide insight into patterns of social segregation, mechanisms for the reproduction of inequality, social support (including mental and emotional health), and access to job opportunities. Some have even viewed these relationships as a means to influence behavior whether to control obesity or target advertising. But is it really that easy, even on the Internet, to make friends with people who have different cultural upbringings, different interests, different backgrounds and different tastes in movies, music and books? (more…)

More Reasons to Be Nice: It’s Less Work for Everyone

A polite act shows respect. But a new study of a common etiquette—holding a door for someone—suggests that courtesy may have a more practical, though unconscious, shared motivation: to reduce the work for those involved. The research, by Joseph P. Santamaria and David A. Rosenbaum of Pennsylvania State University, is the first to combine two fields of study ordinarily considered unrelated: altruism and motor control. It is to be published in a forthcoming issue of Psychological Science, a journal of the Association for Psychological Science.

“The way etiquette has been viewed by Emily Post—that you’re being proper by following social codes—is undoubtedly part of it,” said psychology professor Rosenbaum. “Our insight is there is another contributor: the mental representation of other people’s physical effort. Substantial research in the field of motor control shows that people are good at estimating how much effort they and others expend,” Rosenbaum continued. “We realized that this concept could be extended to a shared-effort model of politeness.” (more…)

Tag Archives: relationships

Facebook Helps Researchers See How Friendships Form

More Reasons to Be Nice: It’s Less Work for Everyone