Yahoo!® Demonstrates the Future of Television With Leading TV Networks and Advertisers at CES
*Introduces innovative broadcast interactivity feature, mobile device connectivity, and new TV apps on Yahoo! Connected TV*
LAS VEGAS–(BUSINESS WIRE)– Yahoo! Inc. today announced that it is introducing an innovative consumer experience for TV, called broadcast interactivity, on its Yahoo! Connected TV platform, which brings Internet-enhanced television to millions of consumers across the world’s most popular TV brands. The new feature is slated to launch with select national broadcast and cable TV leaders and top brand advertisers. Yahoo! is collaborating with ABC, CBS, HSN, and Showtime on content for a pilot program in the first half of 2011, and will showcase examples of the broadcast interactivity feature at CES (Booth #36201, South Hall 4, LVCC). Brand advertisers Ford, Mattel and Microsoft are also planning to work with Yahoo! to deliver interactivity with their TV advertising. (more…)