Tag Archives: ibm ix

IBM Gives Tennis Players a Competitive Edge with Watson at the 2018 US Open Tennis Championships

USTA continues to evolve the tournament for fans, and now tennis players, with AI technology

FLUSHING, N.Y., Aug. 29, 2018 /PRNewswire/ — IBM today announced that IBM Watson will now partner with tennis players and coaches to enhance their game strategy and better prepare for matches more efficiently. As a partner of the US Open tournament for more than 25 years, IBM innovations have positioned the US Open as a tournament at the forefront of the modern digital experience with technology that fans have come to know and love. This year, IBM and the USTA will integrate its AI Highlights technology into player performance as the tournament enters the next phase of its technology journey. (more…)

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Mediaocean and IBM Partner to Integrate Blockchain Across the Media Ecosystem; New Blockchain Consortium Includes Kellogg, Kimberly-Clark, Pfizer and Unilever

Advertising blockchain program to strengthen accountability throughout the digital advertising ecosystem

CANNES, FRANCE – Mediaocean, the foundational software provider of the advertising world, and IBM iX, one of the world’s largest digital agencies and global business design partners, today announced the launch of a blockchain consortium for the digital media supply chain. Bringing together some of the world’s largest advertisers, agencies and publishers, including Kellogg, Kimberly-Clark, Pfizer, Unilever and IBM Watson Advertising, the solution aims to provide transparency and build trust and accountability in the advertising ecosystem. (more…)

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IBM Closes Acquisition of Resource/Ammirati

IBM enhances global design and digital capabilities to create transformative brand experiences for clients

ARMONK, N.Y. – 24 Feb 2016: IBM today announced it completed the acquisition of Resource/Ammirati — a leading, US-based digital marketing and creative agency — to join IBM Interactive Experience or IBM iX, the world’s largest digital agency (1). Financial terms were not disclosed. (more…)

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NASA Finds Drought May Take Toll on Congo Rainforest

A new analysis of NASA satellite data shows Africa’s Congo rainforest, the second-largest tropical rainforest in the world, has undergone a large-scale decline in greenness over the past decade.

The study, led by Liming Zhou of University at Albany, State University of New York, shows between 2000 and 2012, the decline affected an increasing amount of forest area and intensified. The research, published Wednesday in Nature, is one of the most comprehensive observational studies to explore the effects of long-term drought on the Congo rainforest using several independent satellite sensors. (more…)

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