Mediaocean and IBM Partner to Integrate Blockchain Across the Media Ecosystem; New Blockchain Consortium Includes Kellogg, Kimberly-Clark, Pfizer and Unilever
Advertising blockchain program to strengthen accountability throughout the digital advertising ecosystem
CANNES, FRANCE – Mediaocean, the foundational software provider of the advertising world, and IBM iX, one of the world’s largest digital agencies and global business design partners, today announced the launch of a blockchain consortium for the digital media supply chain. Bringing together some of the world’s largest advertisers, agencies and publishers, including Kellogg, Kimberly-Clark, Pfizer, Unilever and IBM Watson Advertising, the solution aims to provide transparency and build trust and accountability in the advertising ecosystem. (more…)