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Mediaocean and IBM Partner to Integrate Blockchain Across the Media Ecosystem; New Blockchain Consortium Includes Kellogg, Kimberly-Clark, Pfizer and Unilever

Advertising blockchain program to strengthen accountability throughout the digital advertising ecosystem

CANNES, FRANCE – Mediaocean, the foundational software provider of the advertising world, and IBM iX, one of the world’s largest digital agencies and global business design partners, today announced the launch of a blockchain consortium for the digital media supply chain. Bringing together some of the world’s largest advertisers, agencies and publishers, including Kellogg, Kimberly-Clark, Pfizer, Unilever and IBM Watson Advertising, the solution aims to provide transparency and build trust and accountability in the advertising ecosystem. (more…)

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The new American family: How and why we’ve changed

ANN ARBOR — Most young Americans plan to get married someday, but more than 40 percent of births now occur outside marriage, and the American family itself has become far more diverse and varied. (more…)

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