IBM Study Finds More Than Half of Midmarket Companies Lack an Integrated Digital Strategy
Small and Midsize Businesses Outperform Competitors By Fusing the Physical with Big Data, Mobile and the Cloud
ARMONK, N.Y – 21 Nov 2013: An IBM global study of C-Suite leaders uncovers a surprising fact about small and midsize companies: they may not be as digitally savvy as they’d like.
The survey’s top findings include:
- More than half of midmarket companies lack an integrated digital strategy.
- 65% of the midmarket C-Suite business executives recognized that the lack of a cohesive social media plan is the biggest barrier to doing more in the digital space.
- More than half of respondents also cite the need to better understand how social media fits with other operational priorities, and how to measure its return on investment. (more…)
