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Social Networking Accounts for 1 of Every 5 Minutes Spent Online in Australia

By Guest PostFebruary 18, 2011Technologyaustralia, Comscore, cudo, digital consumer behavior, digital environment, Entertainment, Facebook, google sites, market, microsoft sites, Social networking, sydney, the state of the internet in australia, will hodgman

*comScore Presents ‘The State of the Internet in Australia’*

Sydney, Australia, February 18, 2011 – comScore, Inc, a leader in measuring the digital world, today released The State of the Internet in Australia, which looks at the latest trends in digital consumer behavior in the market. The findings of the report were also recently presented at a comScore-hosted industry event in Sydney. Among the report’s key findings was that Social Networking now accounts for the largest amount of total time spent online at 22 percent, an increase of 5.3 percentage points from the previous year, as social media plays an increasingly prominent role in Australians’ digital lives. (more…)

The Future of Entertainment Starts Today as Kinect for Xbox 360 Leaps and Lands at Retailers Nationwide

By Guest PostNovember 4, 2010Technologycontroller-free, don mattrick, Entertainment, kinect, kinect adventures, kinect for xbox 360, nasdaq stock exchange, new york, times square, xbox 360

NEW YORK — Nov. 4, 2010 — Last night, New York’s famed Times Square went controller-free, as the Crossroads of the World was transformed into a dancing, singing, A-list celebration for today’s North American launch of Kinect for Xbox 360. A full day of demos, star-studded appearances and a massive, choreographed dance routine culminated in an excited line of thousands of fans eagerly waiting to take home the future of home entertainment, now available at more than 30,000 retailers nationwide. (more…)

Kinect for Xbox 360: Science Fiction Comes to Your Living Room

By Guest PostNovember 3, 20101 commentTechnologyboys and girls clubs of america, controller-free entertainment, don mattrick, ducati, Entertainment, karen mcdonald, kinect, kinect for xbox 360, kinect joy ride, kinectimals game, magical, Microsoft, morgan walters, netflix, play dead, space invaders, tsunoda, xbox, xbox voice command

*Microsoft is rolling out its new gesture- and voice-controlled Kinect for Xbox 360 sensor on Thursday. Nine-year-old Morgan Walters is one of 1,200 kids, moms, and others who helped get the gaming device ready for launch. “It was really, really cool,” Morgan said after playing the Kinectimals game.*

REDMOND, Wash. – Nov. 3, 2010 – Kinect for Xbox 360 goes on sale in North America Thursday, bringing with it a new era of controller-free gaming and entertainment.

Once it meets you, Kinect recognizes you. With just a wave of the hand or a voice command, Kinect comes to life, bringing games, movies, TV, music, exercise, dancing and sports to your fingertips.

No, it’s not a space-age movie; it’s your living room. (more…)

Millions Reaching for Most Ambitious Halo Game Yet

By Guest PostSeptember 14, 20101 commentTechnologycia-levels, Entertainment, frank o’connor, halo, halo at midnight, halo bible, halo franchise, halo reach, halo-themed mountain dew, Microsoft, microsoft game studios, mike stout, noble team, sci-fi video, star wars, taylor smith, times square, xbox, xbox 360 sci-fi saga

REDMOND, Wash. — Sept. 14, 2010 — Millions of fans worldwide are celebrating today’s release of “Halo: Reach,” the newest installment in the Xbox 360 sci-fi saga.

(more…)

Internet Users Age 6-14 in Brazil Spend 60 Percent of their Online Time on Entertainment and Communication Sites

By Guest PostJuly 9, 20102 commentsCulture, Technologyalex banks, brazil, Comscore, digital world, Entertainment, instant messengers, latin america, online population, Social networking

Sao Paulo, Brazil – comScore, Inc. a leader in measuring the digital world, released (June 30) a study of online behavior among 6-14 year-old consumers in Brazil, a recent addition to comScore’s demographic segmentation capabilities in the market.

The study found that Internet users 6-14 years of age accounted for 12 percent of the total online population in Brazil in May 2010, spending the majority of their time on Entertainment, Instant Messengers and Social Networking sites.