Report Features Insights on Key Mobile Trends from 2012 and What They Mean for the Year Ahead
RESTON, VA, February 25, 2013– comScore, Inc., a global leader in digital measurement and analytics, today released the 2013 Mobile Future in Focus report. This annual report examines the U.S. mobile and connected device landscape in 2012, highlighting trends that have shaped mobile media consumption and shifted market dynamics across mobile networks, platforms, and OEMs. The report also includes key mobile market insights from the United Kingdom, France, Germany, Spain, Italy, Canada, and Japan.(more…)
*Apple iOS Accounts for 31 Percent of EU5 Mobile and Connected Devices in Use and 61 Percent of Non-Computer Digital Traffic*
LONDON, UK, 26 October 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of the mobile and connected device landscape across five leading European markets (France, Germany, Italy, Spain and the United Kingdom). The data shows cross-platform digital media consumption on the rise in the region, buoyed by the growth in adoption of smartphones, tablets and other non-computer web-enabled devices, collectively termed “connected devices”. In August 2011, these devices drove 4.6 percent of total digital traffic in the EU5, fuelled primarily by the use of smartphones.
“While we have seen the increasing adoption of smartphones in the EU5 contribute to the rapid growth of mobile media consumption, we are also beginning to see tablets and other connected devices play an increasing role,” said Jeremy Copp, comScore vice president for Mobile in Europe. “With more options available for consuming digital media on the go than ever before, many users now access online content from multiple platforms throughout the day. This media fragmentation has made it more important than ever for advertisers and publishers to take a holistic view of audience measurement to effectively reach their audiences.” (more…)
