Tag Archives: christmas

Kindle or iPad: A Shopper’s Conundrum

*MU expert releases online buyer’s guide to e-readers and media tablets* 

COLUMBIA, Mo. ­— As the holiday shopping season accelerates, many consumers are considering e-readers or media tablets as gifts. To help confused shoppers, University of Missouri digital publishing expert Roger Fidler has released his annual online e-reader buyer’s guide. Fidler compares seven e-reader models and the Apple iPad media tablet by size, weight, navigation, features, connectivity and cost, and provides information on where to find each model.

Fidler says consumers have more choice in models and less financial commitment this year. The top vendors for e-readers include Amazon, Barnes & Noble, Sony and Kobo, and this year, consumers can purchase them both in stores and online. (more…)

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Online Display Advertising Market Grows 34 Percent in the UK Versus Year Ago

*British Consumers Exposed to 221 Billion Display Ads During Q3 2010*

LONDON, UK, November 3, 2010 – comScore, Inc., a leader in measuring the digital world, today released an overview of the UK online display advertising market for Q3 2010, which showed strong gains compared to Q3 2009. Data from comScore’s Ad Metrix services showed that UK internet users received more than 221 billion display ads during the third quarter, marking a 34-percent increase versus year ago. (more…)

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