Tag Archives: canadians

Smartphone Adoption Reaches 40 Percent in Canada

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RIM Continues to Lead Smartphone Market, with Apple a Close Second

Google Android Doubles its Smartphone Market Share in Past Six Months to 25 Percent

TORONTO, CA, November 30, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the Canada mobile phone industry for September 2011. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in Canada according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The September report found Samsung to be the top handset manufacturer overall with 25.2 percent market share, while RIM led among smartphone platforms with 35.8 percent share of that market segment. (more…)

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comScore and PMB Release Fused Database in Canada, Combining Print Readership, Internet Behaviour and Product Usage Data

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New Data Provides Multi-Dimensional Insights on Canadian Print and Online Audiences, Bringing Additional Value to Publishers, Agencies and Advertisers

Toronto, Canada, September 16, 2010 – comScore, Inc. (NASDAQ: SCOR) and PMB Print Measurement Bureau today announced the release date for a joint product offering that links Canadians’ online media habits with print readership and other media consumption data, along with product and brand usage, all in a single database. The fused database will be available September 21 exclusively to PMB members and comScore Canada clients, with access through software suppliers licensed jointly by PMB and comScore. (more…)

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