You can turn your social media channels into a rich source of gaining additional user traffic most effectively, provided you know the exact ways to do it. Social media, in fact, is a good platform to generate referral traffic as it is found through different studies. A few of the facts regarding social media include:
- There are about 4.39 billion users of the internet all over the world as of 2019
- Out of these users there are about 2.32 billion users of Facebook, the social media giant which is nearly 50% of the total number of internet users and
- There are only five more social media platforms that has more than a billion users such as YouTube, WhatsApp, WeChat, Facebook Messenger, and of course Instagram.
It is true that Google is by far and still considered to be the best platform at directing visitors to the desired sites. However, looking at the above statistical figures you cannot help but be impressed about the other social media platforms. However, you will need to play all your cards right so as to turn to social media for gaining additional traffic towards your website and make it a very worthy investment.
The ranking factor
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Arguably, ranking in Google is much easier but when it comes to using your social media channels it is not difficult either. This is because you have already done most of the work elsewhere such as your own website and therefore you will find it easy to gain more Instagram followers or others and direct them to your site to gain more organic traffic.
However, this does not mean it is like walking in the park, especially if you are a small business. The big and famous brand may not face this challenge but every small business must go through the different stages following the specific guidelines.
Remember, ranking is an important factor to get as manu as social media users as possible.
Preparing social media pages
This obviously, is the most important and basic stage that you should go through without any hiccups or lacunas left. Your social media pages will determine whether or not you will exist in this platform till the time you can start using it as your organic traffic generating machine.
In order to ensure this you will need to consider and input all of the necessary elements that will help you to build a better social page and lay a strong foundation to help you gain a strong foothold in social media platforms. These are:
Your personal pages: You can design these according to your preference.
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You may wish to make it like you are talking to a person or
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You may also make it like the reader is interacting with your brand with the logo for its face.
Most business owners will opt for the first option almost every time they have to create a social media page. The main reason for such preference is that such type of social media pages allows businesses and brands to establish a more personal connection with the users. This in turn facilitates a better interaction with the brand and the users and at the same time it instills trust among the consumers in a much better way.
Setting up accounts
After you have decided which particular social media platform you want to use, you must now set up your accounts there. You will be better off and easily recognized if you put in your name, logo and face on it. If you already have such an account then nothing can be greater.
If other members in your team want to set up such an account, which they should ideally, make sure that you encourage them to do the same as well and be your own representative. This will help you to build your brand and expand your network.
Setting up the business pages
This is the most crucial stage that you must go through to use social media traffic in the best possible way and drive them towards your business site. Once again, the personal factor and touch will play a significant role in the creation of a business page and make it easier for you to drive the users.
Well, if you are a Facebook influencer in particular, you could skip this business page part and simply post everything under your own name but assuming that you have not reached there yet, this is what you should do:
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Dedicate separate pages for the particular website you are promoting and
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Set them up properly by filling them out with as much details and infoas you can.
You must also focus on creating the first impression as that will often last forever. In order to do so make sure that you input the following in your business page:
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A unique name
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A unique logo
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A URL with the name of your site
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A cover image
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Info about your site regarding what it is and what it does in the “About” section
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All contact information
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A relevant link to your site and
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Relevant pictures to capture the essence of the site in the gallery.
In addition to all these, you will also need to remember that you must share your business page along with all the updates on your own pages with your associates and at the same time ask them to do the same.
Selecting a platform
You are now ready to use social media to drive more traffic but for the last step, which is selecting the platform you will be using. There are several social media platforms that are big and may come to your mind instantly without thinking such as:
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Facebook
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Twitter
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YouTube
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Instagram
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Pinterest
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Reddit
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Quora and others.
All these are safe platforms and you can choose one or all if you content is a good match for promoting your website. However, some of them may need a more delicate approach than others such as Reddit as brand promoting threads will be hidden and get downvoted, Twitter for its character limit and Quora which is essentially a Q&A platform.
Author Bio: Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.