Category Archives: Technology

6 in 7 Brazilian Internet Users Watched Online Video in July

*According to comScore, Brazilians Viewed a Total of 3.3 Billion Online Videos Driven in Part by Interest in World Cup Coverage* 

Sao Paulo, Brazil, August 27, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on online video consumption in Brazil. The study found that in July 2010 more than 35 million Brazilians watched online video, representing approximately 85 percent of the total online population. The study, which tracked the video viewing behavior of Brazilians during the months of the World Cup, reported that Brazilians watched a total of 6.7 billion videos during June and July combined.

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In Malaysia, Yahoo! News Tops List as Most-Visited News Site, The Star Leads Among Local Brands

*News Consumers Skew Heavily Towards Males Age 45 and Older* 

Kuala Lumpur, Malaysia, August 27, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its July 2010 ranking of the top News/Information sites in Malaysia from its comScore Media Metrix service. The report found that more than half of Malaysians online visited a News/Information site in July 2010, reaching more than 5.5 million visitors. Yahoo! News led the category with the most unique visitors, with TheStar.com.my securing the position of most-visited local news brand. (more…)

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Microsoft Engkoo Helps Teach English to Chinese Internet Users

*Engkoo, a new language assistance search technology released by Bing in China, helps Chinese speakers learn not just English words but the language itself, complete with slang and idioms.* 

REDMOND, Wash., Aug. 26, 2010 Teach someone a word and help them once. But teach a search engine linguistics, and it can help people learn an entire language.

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4 out of 5 U.S. Physicians Online Visited Health Care Professional Sites in Q1 2010

Medscape.com Ranks as Most-Visited Health-Related Destination by Physicians, Reaching More than Half of Doctors Online

comScore Releases First in a Series of Reports on Physicians’ Online Behaviors from its comScore/ImpactRx Physician Behavioral Measurement™ Solution (more…)

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IBM and EU Partner to Enable the Digitization of Historic European Texts on a Massive Scale

HAIFA, Israel – IBM (NYSE: IBM) and the EU have expanded their research collaboration, which now includes more than two-dozen national libraries, research institutes, universities, and companies across Europe to provide new technology that will enable highly-accurate digitization of rare and culturally significant historical texts on a massive scale.  Unlike past digitization projects where the result has been static, online libraries of texts, this unique widescale effort, called IMPACT (IMProving ACcess to Text), will offer new tools and best practices to institutions across Europe that will enable them to efficiently and accurately continue to produce quality digital replicas of historically significant texts and make them widely available, editable and searchable online.  

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Males Driving Europe’s Summer of Mobile Love

*Mobile Dating Sites on the Rise, Males 25-34 Represent Nearly a Quarter of UsersItalians Lead European Countries in Seeking ‘Amore’ on their Mobiles*  

LONDON, U.K., August 26, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from its comScore MobiLens service showing that young adult males factor prominently in the increase in Europeans accessing dating sites on their mobile phones. (more…)

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