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The Installed Price of Solar Photovoltaic Systems in the U.S. Continues to Decline at a Rapid Pace

Berkeley, CA — The installed price of solar photovoltaic (PV) power systems in the United States fell substantially in 2011 and through the first half of 2012, according to the latest edition of Tracking the Sun, an annual PV cost-tracking report produced by the Department of Energy’s Lawrence Berkeley National Laboratory (Berkeley Lab).

The median installed price of residential and commercial PV systems completed in 2011 fell by roughly 11 to 14 percent from the year before, depending on system size, and, in California, prices fell by an additional 3 to 7 percent within the first six months of 2012. These recent installed price reductions are attributable, in large part, to dramatic reductions in PV module prices, which have been falling precipitously since 2008. (more…)

Did You See That? How Could You Miss It?

Health

You may have received CPR training some time ago, but would you remember the proper technique in an emergency? Would you know what to do in the event of an earthquake or a fire? A new UCLA psychology study shows that people often do not recall things they have seen — or at least walked by — hundreds of times. (more…)

Keep Your Public Relations Fresh as a Daisy

Economy

Is your organisation’s public relations practice stale? Or maybe it’s dead? If you are not taking advantage of good PR, then you are missing out on big opportunities for growth. Not only that, but you are probably failing the responsibility you owe to your stakeholders. Good PR means taking your organisation’s presence in the community seriously. Do a good job and keep it fresh. (more…)

Blame, Responsibility and Demand for Change Following Floods

Environment

New research shows concerns about governmental failure to act effectively and fairly in the aftermath of extreme weather events can affect the degree to which residents are willing to protect themselves.

Published in the journal Nature Climate Change, the findings of a team led by scientists at the University could prove key to establishing how society should evolve to cope with more turbulent weather and more frequent mega storms.

The team examined attitudes in Cumbria in north west England and Galway in western Ireland, which were both hit by heavy flooding in November 2009. Record rainfall was recorded in both countries, resulting in a number of deaths, properties being severely damaged and economic disruption. (more…)

Female ‘Halo’ Player Takes Her World-Class Gaming to Microsoft

Technology

A onetime top 10-ranked “Halo” player, Alex Hebert-Ruiz is now at Microsoft, where she advocates for Xbox LIVE Arcade games when she’s not playing “Halo 4.”

REDMOND, Wash. — Nov. 26, 2012 — Alex Hebert-Ruiz remembers the day she got her start as a gamer.

It was the Christmas she got a Barbie house and her brother got a Nintendo. She was 6, and she was hooked – on her brother’s gift.

“Don’t get me wrong, I loved my Barbie house,” she says, “but beating him at Duck Hunt was one of the great challenges of my young life.” (more…)

Hearty Organisms Discovered in Bitter-Cold Antarctic Brine

Environment

EAST LANSING, Mich. — Where there’s water there’s life – even in brine beneath 60 feet of Antarctic ice, in permanent darkness and subzero temperatures. (more…)

Old Habits Die Hard: Helping Cancer Patients Stop Smoking

Health

ANN ARBOR — It’s a sad but familiar scene near the grounds of many medical campuses: hospital-gowned patients, some toting rolling IV poles, huddled in clumps under bus shelters or warming areas, smoking cigarettes.

Smoking causes 30 percent of all cancer deaths and 87 percent of all lung cancer deaths. Yet, roughly 50 percent to 83 percent of cancer patients keep smoking after a cancer diagnosis, through treatment and beyond, says Sonia Duffy, University of Michigan School of Nursing researcher. For patients who quit on their own, relapse rates (as in the general population) are as high as 85 percent. (more…)

Twilight: Breaking Dawn – Part 2 Commands Moviegoer Social Sentiment During Record Breaking Thanksgiving Weekend

Entertainment, Technology

USC Annenberg and IBM Film Forecaster Reveals Box Office Winners

LOS ANGELES – 26 Nov 2012: Twilight: Breaking Dawn – Part 2 continued to infiltrate the Twitterverse during Thanksgiving weekend, with competition from Box Office leaders Skyfall and the newly released, Rise of the Guardians – according to the University of Southern California (USC) Annenberg Innovation Lab and the IBM Film Forecaster, a Social Sentiment Index. (more…)