Rian Buckley and Fitcode help women find jeans that fit through data and technology
The “a-ha!” moment came during one of her many modeling shoots, when Rian Buckley often wore clothes that were pinned, clipped and altered to fit her body shape. She saw repeatedly how the same clothes — jeans in particular — can look drastically different on two models with the same clothing size. And she spent a lot of time listening to e-commerce retailers complain of lost revenue from returned clothing, especially denim, that didn’t fit. (more…)
