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Smarter Farming: California’s Sun World Transforms Produce Business with IBM Technology

*Reduces use of natural resources, including 20% less energy*  

ARMONK, N.Y. and BAKERSFIELD, Calif. – 21 Jul 2010: IBM today announced that Bakersfield, Calif. based agribusiness Sun World International LLC is harnessing IBM analytics technology to improve crop yields, reduce waste and expand its customer base, while providing more cost effective and energy efficient harvesting practices.

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Greenhouse Gas Emissions and Climate Change: The Cows Did It!!

*Paul McCartney and Daughters Publish Booklet for Vegetarian Newspaper – -Newspaper speaks of the campaign promoted by the former Beatle in order to avoid eating meat on Mondays.* 

Paul McCartney and daughters, Mary and Stella, are helping to publish a special supplement of a healthy and very tasty vegetarian diet of foods published by the British Sunday newspaper “The Observer.”

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Kinect Pricing, All-in-One Bundle Announced

REDMOND, Wash. – July 20, 2010 Microsoft today officially announced the price tag Kinect will have when it hits stores this fall. 

Kinect for Xbox 360, which will include the Kinect Sensor and the video game “Kinect Adventures,” will retail for US$149.99 when it launches Nov. 4 in North America, the company revealed. The Kinect Sensor will work with each of the 40 million Xbox 360s currently in households worldwide.

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Global Model Confirms: Cool Roofs Can Offset Carbon Dioxide Emissions and Mitigate Global Warming

Can light-colored rooftops and roads really curb carbon emissions and combat global climate change?  

The idea has been around for years, but now, a new study by researchers at Lawrence Berkeley National Laboratory that is the first to use a global model to study the question has found that implementing cool roofs and cool pavements in cities around the world can not only help cities stay cooler, they can also cool the world, with the potential of canceling the heating effect of up to two years of worldwide carbon dioxide emissions.

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Kindle Device Unit Sales Accelerate Each Month in Second Quarter; New $189 Price Results in Tipping Point for Growth

*Amazon.com Now Selling More Kindle Books Than Hardcover Books*

SEATTLE, Jul 19, 2010 — Millions of people are already reading on Kindles and Kindle is the #1 bestselling item on Amazon.com for two years running. It’s also the most-wished-for, most-gifted, and has the most 5-star reviews of any product on Amazon.com.  

Today, Amazon.com announced that Kindle device unit sales accelerated each month in the second quarter–both on a sequential month-over-month basis and on a year-over-year basis.

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