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Accenture, comScore, and dunnhumbyUSA Announce Initiation of Breakthrough Study to Help Improve the Value of CPG Brand Websites

*Study to Profile the Retail Brand Buying of Visitors to CPG Brand Websites and Uncover the Best Internet Destinations to Reach Specific Brand Buyers*

RESTON, VA, Jan. 10, 2011 – Accenture, comScore, Inc., and dunnhumbyUSA today announced a groundbreaking initiative to help consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand websites and their in-store brand buying behavior. The results of the study will help CPG brand managers understand how to increase the value from their digital marketing expenditures. The research is being conducted with the endorsement of the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI), with the results to be presented in Spring 2011. (more…)

Research Indicates Green Tea Protects Against Alzheimer’s and Cancer

Health, Science

A study by Newcastle University in Britain, indicates that green tea may protect the brain from diseases such as Alzheimer’s and other types of dementia. The research, published in the journal Phytomedicine, also suggests that the ancient Chinese remedy that has been popularized throughout the world may also have an important role in protecting the body against cancer.

In the study, scientists investigated whether the beneficial properties of green tea, which had already been proven in newly prepared and undigested tea, were still active once the tea was digested. (more…)

College Students Lack Scientific Literacy, Study Finds

Education

EAST LANSING, Mich. — Most college students in the United States do not grasp the scientific basis of the carbon cycle – an essential skill in understanding the causes and consequences of climate change, according to research published in the January issue of BioScience. (more…)

Young People Say Sex, Paychecks Come in Second to Self-Esteem

Science

COLUMBUS, Ohio – Young people may crave boosts to their self-esteem a little too much, new research suggests. (more…)

Antibiotic Use in Infancy May Increase Risk of Childhood Asthma

Health, Science

Children who receive antibiotics within the first six months of life are at a significantly increased risk of developing asthma and allergies by 6 years of age, even without a genetic predisposition, new research by the Yale School of Public Health suggests. The findings are reported online in the American Journal of Epidemiology. (more…)

Men With Macho Faces Attractive to Fertile Women, Researchers Find

Culture

When their romantic partners are not quintessentially masculine, women in their fertile phase are more likely to fantasize about masculine-looking men than are women paired with George Clooney types.

But women with masculine-looking partners do not necessarily become more attracted to their partners, a recent study co-authored by a University of Colorado at Boulder researcher concludes. (more…)

Establish Healthy Traditions to Make Winter Fun, Prevent Cold-Weather Blues, MU Experts Say

Culture, Health

COLUMBIA, Mo. – Frigid weather may seem like a good excuse to avoid workouts, stay inside and overindulge in comfort foods. However, health experts from the University of Missouri have found that these tendencies leave most people feeling less content during the winter months. MU researchers say people should establish new traditions to increase happiness and avoid wintertime woes. (more…)

Widespread Ancient Ocean “Dead Zones” Challenged Early Life

Environment

Persistent lack of oxygen in Earth’s oceans affected animal evolution

The oceans became oxygen-rich as they are today about 600 million years ago, during Earth’s Late Ediacaran Period. Before that, most scientists believed until recently, the ancient oceans were relatively oxygen-poor for the preceding four billion years. (more…)