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Cincinnati Zoo Adds 50,000 New Visits, Drives New Revenue With IBM Business Analytics

ARMONK, N.Y. & CINCINNATI, Ohio – 11 Jan 2011: IBM today announced that the Cincinnati Zoo is using IBM business analytics software to drive new revenue, improve member visits and integrate all ticketing, retail, and food sales operations. The zoo projects a $350,000 increase in revenue in the first year, and an additional 50,000 in new visits per year using the IBM analytics solution.

More than 1.2 million people a year visit Cincinnati Zoo’s exhibits, which feature over 500 animal and 3,000 plant species. The Zoo was also rated the No. 1 attraction locally and one of the top zoos in the nation by Zagat Survey. (more…)

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Microsoft Demonstrates Windows 7 and Windows Phone 7 Connected Experience Benefits for the Retail and Hospitality Industry at NRF 2011

Shop Direct Group and Tesco demonstrate how Windows 7 and Windows Phone 7 technology connect stores, operations and the mobile shopper from desktops to data centers to digital devices

NEW YORK — Jan. 10, 2011 — Microsoft Corp. today announced that business-critical Windows 7 applications for the retail and hospitality industry will be demonstrated in its booth (No. 836) this year at the National Retail Federation’s 100th Annual Convention & Expo. The demonstrations will showcase how Windows 7 enhances connected store, customer and operations experiences on the desktop as well as via an array of mobile and in-store devices, including smartphones, point-of-sale (POS) devices, self-service transactional kiosks, and informational kiosks, including digital signage. (more…)

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Accenture, comScore, and dunnhumbyUSA Announce Initiation of Breakthrough Study to Help Improve the Value of CPG Brand Websites

*Study to Profile the Retail Brand Buying of Visitors to CPG Brand Websites and Uncover the Best Internet Destinations to Reach Specific Brand Buyers* 

RESTON, VA, Jan. 10, 2011 – Accenture, comScore, Inc., and dunnhumbyUSA today announced a groundbreaking initiative to help consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand websites and their in-store brand buying behavior. The results of the study will help CPG brand managers understand how to increase the value from their digital marketing expenditures. The research is being conducted with the endorsement of the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI), with the results to be presented in Spring 2011.  (more…)

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Research Indicates Green Tea Protects Against Alzheimer’s and Cancer

A study by Newcastle University in Britain, indicates that green tea may protect the brain from diseases such as Alzheimer’s and other types of dementia. The research, published in the journal Phytomedicine, also suggests that the ancient Chinese remedy that has been popularized throughout the world may also have an important role in protecting the body against cancer.

In the study, scientists investigated whether the beneficial properties of green tea, which had already been proven in newly prepared and undigested tea, were still active once the tea was digested. (more…)

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College Students Lack Scientific Literacy, Study Finds

EAST LANSING, Mich. — Most college students in the United States do not grasp the scientific basis of the carbon cycle – an essential skill in understanding the causes and consequences of climate change, according to research published in the January issue of BioScience.

The study, whose authors include several current and former researchers from Michigan State University, calls for a new way of teaching – and, ultimately, comprehending – fundamental scientific principles such as the conservation of matter. (more…)

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