*New membership-only website offers daily events featuring up to 60 percent off a curated selection of styles from the best brands, along with fast, free shipping and free returns*
SEATTLE, May 03, 2011 (BUSINESS WIRE) — Amazon.com, Inc. today announced the launch of a new membership-only 
fashion destination, MYHABIT.COM (www.myhabit.com), offering up to 60 percent off hand-picked styles from the most sought after brands. The private sale site offers free, instant membership; fast, free shipping and free returns. The site also features upscale photography and 360-degree video of the clothing on live models, giving customers a unique, improved shopping experience.
“MYHABIT is a beautiful website designed specifically for limited time sales and we think customers will love this shopping experience,” said Maria Renz, president of MYHABIT. “MYHABIT customers will discover designer clothing at 60 percent off, with free shipping and easy returns.”
MYHABIT features daily sales beginning at 9:00 AM PT/12:00 PM ET from top brands such as Doo.Ri, Elizabeth and James, Halston and Vera Wang, running simultaneously across women’s, men’s, and children’s departments. Customers can easily browse by department and sale event, and will experience detailed product pages with in-depth descriptions, videos and images with a zoom feature for up-close details.
“MYHABIT gives fashion customers an elegant and easy-to-use online destination for private sale shopping,” said Maria Renz, president of MYHABIT. “Couple that with a curated selection of the best brands, free shipping and free returns, and new features like 360-degree video footage, and MYHABIT sets a new standard in service, convenience and product presentation.”
MYHABIT offers free four-day shipping and free returns. Orders eligible for return will receive credit redeemable from MYHABIT, Amazon.com and Endless.com.
About MYHABIT.COM
MYHABIT, developed and launched by Amazon.com in 2011, is a membership-only fashion destination offering up to 60 percent off list prices of designer and boutique brands in women’s, men’s and children’s departments. The private-sale site features daily, limited-time sales beginning at 9:00 AM PT/12:00 PM ET. MYHABIT is a luxurious fashion destination for shopping hand-picked items, which also sets a new standard in convenience and service with free, instant membership; fast, free shipping and free returns on eligible items.
*Source: Amazon.com