*According to comScore, Brazilians Viewed a Total of 3.3 Billion Online Videos Driven in Part by Interest in World Cup Coverage*
Sao Paulo, Brazil, August 27, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on online video consumption in Brazil. The study found that in July 2010 more than 35 million Brazilians watched online video, representing approximately 85 percent of the total online population. The study, which tracked the video viewing behavior of Brazilians during the months of the World Cup, reported that Brazilians watched a total of 6.7 billion videos during June and July combined.
Google Sites, Globo and UOL Reach Most Online Video Viewers
In July 2010, 35.6 million Internet users age 6 and older watched video online from a home or work location, with viewers consuming an average of 93 videos during the month. Google Sites, driven largely by YouTube.com, attracted the largest video audience with 28.3 million viewers with an average viewer watching 74.7 videos. Globo ranked second with 8.5 million viewers (9.2 videos per viewer), followed by UOL with 5 million unique viewers (5.8 videos per viewer). After Google Sites, other video sites generating high engagement per viewer were Megavideo.com (30.9 videos per viewer), Livestream.com (22.0 videos per viewer) and POP Sites (17.0 videos per viewer).
Select Top Video Properties by Total Unique Viewers July 2010 Total Brazil Internet Audience*, Age 6+ – Home & Work Locations Source: comScore Video Metrix |
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Total Unique Viewers (000) |
Videos per Viewer |
Total Internet |
35,577 |
93.4 |
Google Sites |
28,312 |
74.7 |
Organizacoes Globo |
8,499 |
9.2 |
UOL |
5,042 |
5.8 |
Microsoft Sites |
4,920 |
3.0 |
Megavideo.com |
3,880 |
30.9 |
iG Sites |
3,655 |
3.1 |
Terra – Telefonica |
2,855 |
8.1 |
VideoLog.TV |
1,758 |
2.8 |
CollegeHumor Media |
1,177 |
2.1 |
4Shared.com |
1,118 |
6.2 |
Radio e Televisao Record SA |
1,052 |
3.2 |
Justin.TV |
1,008 |
6.7 |
Turner Network |
988 |
2.3 |
Livestream.com |
951 |
22.0 |
Dailymotion.com |
930 |
4.3 |
Mattel Sites |
806 |
3.6 |
POP Sites |
757 |
17.0 |
Yahoo! Sites |
720 |
4.6 |
Amazon Sites |
631 |
3.1 |
Disney Online |
623 |
4.2 |
Grupo Abril |
620 |
2.8 |
Viacom Digital |
542 |
2.8 |